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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. While there is still a journey ahead of the bill before its contents become law, data privacy laws will continue evolving in the US as users seek to protect their privacy from ever-hungry tech companies.

Law
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Federal judge rules Google violated antitrust law

Martech

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. It will take some time before the implications for digital advertising are clear. The post Federal judge rules Google violated antitrust law appeared first on MarTech.

Law
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Federal judge rules Google violated antitrust law

Search Engine Land

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. While immediate changes are unlikely, advertisers should start preparing for potential long-term impacts on their digital marketing strategies. Why it matters. The big picture.

Law
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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IAB releases updated IAB Diligence Platform

Martech

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners. Why we care.

Law
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Understanding the Impact of Google Consent Mode For Your Business in 2024

Hubspot Marketing

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law
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The Future of Paid Media Advertising: Trends to Watch in 2025

Marketing Insider Group

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.