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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101
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Understanding the Impact of Google Consent Mode For Your Business in 2024

Hubspot Marketing

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 126
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IAB releases updated IAB Diligence Platform

Martech

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners.

Law 111
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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These laws gave consumers greater control over their personal data, including the right to know what data is collected, how it is used, have it deleted and opt-out of its sale. Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements.

Law 123
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Guardrails and governance: How to protect your brand while using AI

Martech

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Dig deeper: U.S.

Branding 130
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How to build customer trust through data transparency

Martech

state data privacy laws: What you need to know What people say about privacy vs. what they do I don’t want to overstate my case. Ads are the most convenient way to fund such a system, so advertising technology ruled the web. How long would that initial, shocked reaction last? Dig deeper: U.S. Why can’t we do that with data?

Customer 121
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Google adtech antitrust trial: Everything you need to know

Martech

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Price 110