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Guardrails and governance: How to protect your brand while using AI

Martech

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Dig deeper: U.S.

Branding 130
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What is Geofencing Marketing?

Neil Patel

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. Geofencing Marketing Ethical Considerations. How can you leverage it?

Marketing 140