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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101
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The Future of Paid Media Advertising: Trends to Watch in 2025

Marketing Insider Group

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Insiders

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How first-party data can help travel advertisers execute successful campaigns

SmartBrief - Marketing

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising. Third-party cookies play a much different role.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Australian Association of National Advertisers (AANA) The AANA is responsible for developing a strict Code of Ethics that Australian advertisers, including influencers, must follow. It aims to ensure that all advertisements and marketing communications are legal, truthful and respectful of human dignity.

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Guardrails and governance: How to protect your brand while using AI

Martech

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Dig deeper: U.S.

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Google tightens rules on Crypto Ads in Switzerland

Search Engine Land

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services.

Law 81
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Way back when iOS8 was released (and dinosaurs roamed the Earth), pranksters shared an official-looking advertisement for a new feature called Apple Wave.

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