Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? But to create an account with TikTok ads manager, you need a TikTok business account.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Managing new or smaller accounts. Lower risk of error.

Advertising 116

Advertising Advertisers Branding CRM 116

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertising 105

Advertising Advertisers Transform CRM 105

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

SEO 108

SEO Management Price Thought Leadership 108

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 105

Product Marketing Product Management Marketers 105

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertisers 123

Advertisers Advertising Management Customer 123

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Managing these campaigns manually becomes unsustainable at scale.

CRM 66

CRM Management Analytics Communications 66

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Digital personalization is a double-edged sword.

Manufacturing 123

Manufacturing Advertising Advertisers User-Generated 123

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Flexible management – can be updated anytime. How it works.

Advertising 125

Advertising Advertisers Management B2C 125

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. Thats because customer data connects these multi-channel experiences and digital ads, and it has to be managed in a privacy-compliant way.

Retail 115

Retail Transform Advertising Advertisers 115

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertisers 113

Advertisers Advertising User-Generated Management 113

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. PR is crucial for shaping public perception and managing reputation, which is more challenging in today’s hyper-connected world. The traditional retainer-for-hours model common in the U.S.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Martech

FEBRUARY 21, 2025

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Basic mix modeling: Ideal for organizations new to MMM, this scenario emphasizes data management, model latency and adoption enablement for marketers.

Marketing Mix 113

Marketing Mix Finance Analytics Marketers 113

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners.

Law 111

Law Advertising Advertisers Management 111

Martech

OCTOBER 21, 2024

Without it, how can executives, business owners and managers make day-to-day and long-term decisions? In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. But what happens if you switch agencies or decide to bring campaign management in-house?

Transform 123

Transform Analytics User-Generated Management 123

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Why we care. Between the lines. What they’re saying. Bottom line.

Advertising 103

Advertising Advertisers Management Product 103

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertising 111

Advertising Advertisers Product Place 111

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Updated campaign management tools. Campaign management. Improved flexibility in managing multiple campaign types. Why we care.

Advertisers 113

Advertisers Advertising Management Product 113

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Price 111

Price Advertising Advertisers Law 111

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Image courtesy of MartechTribe. Click to enlarge.

Transform 137

Transform Copywriting Marketers Marketing 137

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 113

B2C Advertising Advertisers Content Marketing 113

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertising 118

Advertising Advertisers Price Search Marketers 118

Martech

SEPTEMBER 11, 2024

Altered monitoring in Events Manager. Reduced visibility in Events Manager. Meta communicated this update to advertisers this week. Claude Sprenger Managing Partner of Hutter Consult AG, is not surprised by this update and had some advice about it. Potential pausing of ads using highly targeted UTMs.

Advertisers 111

Advertisers Advertising Communications Management 111

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Advertising 137

Advertising Advertisers Price Management 137

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 119

Branding Advertising Advertisers Retail 119

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. Print and out-of-home advertising.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Processing. See terms.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Marketing Insider Group

JANUARY 27, 2025

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Businesses save time by delegating PPC management to professionals.

Management 116

Management Advertising Advertisers Market Trends 116

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. These tools can lead to higher click-through rates, better ROI on advertising spend, and more efficient marketing campaigns.

Analytics 128

Analytics Education Advertisers Advertising 128

Marketing Insider Group

AUGUST 5, 2024

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

AUGUST 27, 2024

Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This should make it easier for customers to find products nearby. New campaign goals.

Customer Acquisition 125

Customer Acquisition Retail Shoppers Advertisers 125

Hubspot Marketing

JANUARY 27, 2025

and Canadian advertisers spent an estimated $69 billion on TV advertising. The top 10 TV advertisers in the U.S. What doesn't cost $7 million is software like Marketing Hub or our ad management software. You can build or manage your ad campaigns, whether you're targeting football fans or superb owl enthusiasts.

Advertising 111

Advertising Advertisers Price Food 111

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here.

User-Generated 119

User-Generated Marketing Mix Communications Advertising 119

Search Engine Land

SEPTEMBER 18, 2024

Instead of having to go through a form or ask your Google account manager, you will have more control over negative keyword exclusions and how your ads appear, ensuring better alignment with brand and audience preferences. Could this be the first stage of Google giving advertisers more control in other areas? Why we care. Bottom line.

Advertising 109

Advertising Advertisers Management Branding 109

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. These digital solutions offer personalized, real-time assistance, enabling women to navigate menopause with greater confidence and ease.

Health 113

Health Millennials Transform Retail 113

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. The right influencer partner can get you in front of potential customers you may struggle to reach via traditional advertising, including people who might not have considered your brand otherwise.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126