Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. Activating more ads programmatically.

Advertising 117

Advertising Advertisers Transform CMO 117

Econsultancy

FEBRUARY 17, 2023

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. We caught up with Mike to find out more about his role.

Performance Marketing 107

Performance Marketing Marketers Marketing Management 107

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Managing expectations. “I’m Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 121

Advertising Advertisers Shipping CMO 121

Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one? But firstly, what is a creative management platform? Creative Management Platforms (CMPs) defined. Can your agency do that?

Management 98

Management Advertisers Advertising Transform 98

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 98

Advertising Advertisers Fashion CRM 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Martech

DECEMBER 7, 2023

These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Identify different targeting options that allow advertisers to become part of these conversations.

Advertising 110

Advertising Advertisers Price Management 110

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 101

Advertising Advertisers Retail Partner Marketing 101

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. Firstly, what is automation in digital advertising? Yet, why should you use automation?

Advertising 92

Advertising Advertisers Product Transform 92

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Savvy marketers go after channels where they have a competitive advantage. There are optional and mandatory channels. Eric Serdar, Snr.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Search Engine Land

JULY 16, 2024

Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management. However advertisers are citing issues with this evolution of Merchant Center. I asked advertisers on X what their issue with GMC Next is. Why we care. First seen.

Advertising 69

Advertising Advertisers eCommerce Management 69

Search Engine Land

JANUARY 29, 2024

The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. However, it’s important to know that because more advertisers want ad space, it might cost more and be competitive. Get the daily newsletter search marketers rely on.

Retail 133

Retail Advertising Advertisers Performance Marketing 133

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. PR is crucial for shaping public perception and managing reputation, which is more challenging in today’s hyper-connected world. The traditional retainer-for-hours model common in the U.S.

Marketing Mix 131

Marketing Mix Global Marketing PR Thought Leadership 131

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. What a time to work in marketing where no one can decide what will happen tomorrow.” Emotions ranged from lack of surprise to relief.

Non-Profit 123

Non-Profit Advertisers Advertising Digital Marketing 123

Search Engine Land

FEBRUARY 28, 2024

First spotted: The report was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : To locate this report, go to the Advertising section, navigate to “Performance”, and click on “Google Ads” What Google is saying.

Analytics 117

Analytics Advertising Advertisers Performance Marketing 117

Search Engine Land

FEBRUARY 1, 2024

Google Ads’ Solutions script templates save advertisers time by facilitating rapid report generation and efficient campaign management without manual intervention or changes to a website’s code. ” “Ad performance: This feature generates a spreadsheet with charts showing performance.”

User-Generated 120

User-Generated Advertising Advertisers Management 120

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). And advertisers can now reach more than 650 million users on LinkedIn.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

APRIL 24, 2024

Google search advertising spend in the U.S. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser. Performance Max campaigns improve from quarter to quarter. This is bad news all around for advertisers. rose by 17% year-on-year in the first quarter of 2024. CPC increase.

Retail 104

Retail Advertising Advertisers Price 104

Search Engine Land

FEBRUARY 22, 2024

Marketers have long claimed that Google is pushing automation to gain more advertising control. A Google spokesperson told Search Engine Land that the new CTA is an experiment designed to simplify and guide the advertiser through the campaign selection process. Get the daily newsletter search marketers rely on.

Advertising 107

Advertising Advertisers Performance Marketing Digital Marketing 107

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. New digital divides in key demographics, a shift towards performance marketing tactics. Were we right in our prediction? Very right. Brands don’t have to be everywhere.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Search Engine Land

MAY 13, 2024

New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. They have been released in beta.

Advertising 105

Advertising Advertisers Performance Marketing Search Marketers 105

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. That’s 80% of the population.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Managing Google Ads takes a lot of time, effort, and energy.

Non-Profit 131

Non-Profit Advertisers Advertising Management 131

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. Growing audience.

Advertising 104

Advertising Advertisers Performance Marketing Digital Marketing 104

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces.

Retail 112

Retail Food Advertising Advertisers 112

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 52

Advertising Advertisers Fashion CRM 52

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Now you’re able to do that for your TV advertising.” Get MarTech!

Market Research 95

Market Research Whitepaper Marketers Marketing 95

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 128

Law Education Digital Marketing SEO 128

Search Engine Land

FEBRUARY 19, 2024

The Merchant Center processing update was first flagged by Senior Performance Marketing Manager and SMX Next speaker, Thomas Eccel. ” “Additionally, for advertisers and merchants, it could be beneficial to set the right expectation of delivery time.” First spotted. ” Deep dive. ” Deep dive.

Shipping 101

Shipping Performance Marketing Advertising Advertisers 101

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. For instance, while advertisers pay to drive site traffic, publishers face criticism for similar practices.

Advertising 123

Advertising Advertisers Marketers Marketing 123

Hubspot Marketing

APRIL 8, 2024

Google Ads is the world’s largest PPC advertising platform. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. Google Ads Intelligence is an umbrella term for a set of AI-powered tools Google launched to help advertisers create effective campaigns.

User-Generated 126

User-Generated Advertisers Advertising Communications 126

Search Engine Land

MARCH 12, 2024

“The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General Manager (Search Ads & Ads on Google Experiences). “It It combines your expertise with Google AI. What are the pain points?

User-Generated 121

User-Generated Advertising Advertisers Logistics 121

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

Product 87

Product Customer Transform Advertising 87

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 118

Influencer Marketing Customer Journey Health Marketers 118