Search Engine Land

JULY 16, 2024

Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management. However advertisers are citing issues with this evolution of Merchant Center. I asked advertisers on X what their issue with GMC Next is. Why we care. First seen.

Advertising 74

Advertising Advertisers eCommerce Management 74

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 115

Health Millennials Transform Retail 115

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Print and out-of-home advertising. Also tucked in the job description?

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Marketing Insider Group

APRIL 15, 2025

Programmatic Advertising: AI-driven ads ensure messages reach the right audience. Webinar or Downloadable Content Promotions: Provide valuable insights in exchange for contact information. Social Media Ads: Platforms like Facebook, Instagram, and LinkedIn offer targeting options to reach new audiences.

Advertising 64

Advertising Advertisers Customer Journey Marketing 64

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. GenAI creative tools. Why we care.

Shoppers 118

Shoppers User-Generated Price Promotion 118

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

Management 113

Management Promotion Law Market Research 113

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising 112

Advertising Advertisers User-Generated Management 112

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Check out our step-by-step guide to Facebook advertising. What is Facebook marketing?

Gen Z 95

Gen Z User-Generated Marketing Marketers 95

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events. Action stage Strategy. Tools needed.

Brand Management 107

Brand Management User-Generated Marketing Marketers 107

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. A systemic view matters more than certifications With a systemic view, you can strategically manage martech platforms by leveraging your experience with marketing processes and understanding customer data flow.

Marketing 117

Marketing Marketers eCommerce Communications 117

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 121

Whitepaper User-Generated eBook Analytics 121

Vertical Response

APRIL 5, 2025

This guide will help you set up, manage, and optimize your campaigns for better results. Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. After setting up your account, clearly define your advertising objectives.

Advertising 52

Advertising Advertisers Key Performance Indicator User-Generated 52

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Paid social advertising: Running targeted ads. What does social media marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Let’s go through the steps needed to build a paid advertising strategy that works, and how to create an ad plan that makes sure your investment leads to success for your business!

Advertising 52

Advertising Advertisers User-Generated Retail 52

Hubspot Marketing

OCTOBER 11, 2024

Meanwhile, Apple also sells its own software solutions and platforms, such as Apple Business Manager, directly to business owners to support their operations (B2B). Best for: Businesses across industries that have advanced data management capabilities and processes.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertising 52

Advertising Advertisers Key Performance Indicator Transform 52

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This data can typically be found in your customer relationship management (CRM) system or sales reports. Promotional events and campaigns.

Customer Acquisition 109

Customer Acquisition Customer Food CRM 109

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. So, if you use  video  to promote your business, then you definitely need to add YouTube to your marketing strategy. Facebook 3.65

Branding 118

Branding Social Media Marketing User-Generated Advertising 118

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. 1991) Managing Brand Equity. Some of the methods suggested are targeted advertising and customized content. Yes, you’re a brand, and you’ll want to post some promotional content. Source: Aaker, D.A.

Branding 125

Branding Customer loyalty User-Generated Promotion 125

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Martech

DECEMBER 16, 2024

Focus on data minimization Collect only the data you truly need, dispose of it in a reasonable time period, and ensure it is responsibly managed across your organization. Make privacy a priority in all aspects of your marketing. Be transparent and build trust Clearly communicate how data is collected and used.

Transform 121

Transform Marketing Marketers Customer loyalty 121

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. Collects user data for targeted advertising purposes. Relies on advertising revenue, displaying targeted ads to users.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. And if you advertise products or services on Facebook, cost-per-click (CPC) is a common success metric.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Search Engine Land

JULY 15, 2024

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Advertisers will be able to highlight multiple competitive promotions (e.g., How it works: Create an ad in Ads Manager with eligible objectives (Traffic, Engagement, Leads or Sales).

Customer 94

Customer Advertising Advertisers Promotion 94

Martech

JANUARY 3, 2025

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. It ensures marketing is ethical, compliant and aligned with broader organizational goals.

Branding 133

Branding Copywriting Law Marketing Ethics 133

Hootsuite

FEBRUARY 27, 2025

40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach. Heres how to increase your YouTube subscribers and promote your YouTube channel. Get scheduling, promotion and marketing tools all in one place for your entire team.

Gen Z 110

Gen Z User-Generated Marketing Marketers 110

Martech

APRIL 17, 2025

CleverTap acquired rehook.ai, a startup offering promotions automation. rehook.ais solution manages coupons, discounts, gamification, loyalty programs and referrals. This acquisition integrates promotions into CleverTaps customer retention platform, combining analytics and engagement.

Transform 97

Transform User-Generated eCommerce Advertising 97

Martech

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend.

Transform 108

Transform Customer loyalty Fashion Promotion 108

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketing 99

Marketing Marketers Promotion User-Generated 99

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124