Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Price 113

Price Advertising Advertisers Law 113

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Processing. See terms.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Advertisers 137

Advertisers Advertising Price Management 137

Martech

JANUARY 16, 2025

Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. By 2020, it had grown to over 10%.

Transform 125

Transform User-Generated CMO Marketers 125

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 128

Law Education Digital Marketing SEO 128

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110

Search Engine Land

SEPTEMBER 5, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

Advertising 122

Advertising Advertisers Marketers Marketing 122

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Retail 119

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketers 133

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies.

Advertising 71

Advertising Advertisers Retail Management 71

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. ” Get the daily newsletter search marketers rely on. PMax explained.

Advertisers 117

Advertisers Advertising User-Generated Search Marketers 117

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

Advertising 115

Advertising Advertisers Product Search Marketers 115

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

SEPTEMBER 4, 2024

Ad copy creation With the introduction of RSA ads, advertisers need to write 15 headlines and 4 descriptions. This allows PPC managers to focus on interpreting the data and making strategic decisions rather than spending hours compiling reports. Dig deeper: 7 ways to use generative AI in PPC Get the newsletter search marketers rely on.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. Feed Labels will make life easier for advertisers managing campaigns in multiple countries. This tool reduces the workload, allowing advertisers to allocate their time to other important campaign tasks and priorities. Why we care.

Advertisers 117

Advertisers Advertising Retail Product 117

Search Engine Land

JULY 31, 2024

Analyze your website’s organic traffic Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. Get the newsletter search marketers rely on. You can analyze data by the users’ landing page + query string, country and device type.

SEO 124

SEO Analytics Product Advertisers 124

Martech

JANUARY 16, 2025

Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently.

Non-Profit 112

Non-Profit Direct Mail eCommerce User-Generated 112

Search Engine Land

JANUARY 6, 2023

Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertisers 118

Advertisers Advertising Real Estate Transform 118

Search Engine Land

JULY 23, 2024

What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Paid social advertising: Running targeted ads.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

Advertisers 119

Advertisers Advertising Price Search Marketers 119

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities. Google Autocomplete Pay attention to the suggestions that appear as you type in search queries. Processing.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Search Engine Land

OCTOBER 5, 2023

Previously, advertisers had to manage campaigns closely. This has led to the introduction of the Hagakure method, a new approach that simplifies Google Ads management, encourages using broad match options and takes advantage of Google’s automation tools. Get the daily newsletter search marketers rely on.

Management 107

Management Transform Advertising Advertisers 107

Search Engine Land

OCTOBER 9, 2023

Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. Events managers, experiential marketers and out-of-home (OOH) advertising executives all saw reduced employment opportunities as countries experienced lockdowns.

Search Marketers 111

Search Marketers Pharmaceutical Marketers Marketing 111

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. Google’s 2016 Bad Ads Report: 1.7

Search Marketers 116

Search Marketers SEO Marketers Marketing 116

Search Engine Land

MARCH 24, 2023

Microsoft proposes method to automatically submit URLs from WordPress to search engines 2021: Microsoft wanted to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

OCTOBER 2, 2023

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care.

Management 102

Management Advertising Advertisers Place 102

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. This is a feature that allows business to quickly promote a piece of content without needing to set up a full campaign in Ads Manager.

Advertisers 116

Advertisers Advertising Promotion Search Marketers 116

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Advertisers 120

Advertisers Advertising User-Generated Customer Acquisition 120

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Report: Yahoo’s Search Ad Share Drops 36%.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

AUGUST 22, 2024

Account managers often segment for the sake of segmentation. However, when campaign conversion numbers fall to between 10-20 per month, consolidating back to one campaign often improves advertising conversion data. Disadvantages Effectively, there is no product differentiation in your advertising. This results in wasted spend.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Search Engine Land

JANUARY 1, 2023

2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. It wouldn’t be until 2021 that Google prohibited advertisers from running ads or monetizing content that contradicted scientific consensus on climate change. Larry Page named “CEO Of The Year”.

Search Marketers 104

Search Marketers Manufacturing Marketers Marketing 104

Search Engine Land

AUGUST 13, 2024

Google is constantly trying to push advertising into the test or move all keywords to broad match. When to test broad match keywords Broad match keywords offer great potential, but using them effectively requires careful management. Get the newsletter search marketers rely on. Why test broad match keywords? Processing.

Management 100

Management Advertisers Advertising Branding 100