Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

Advertising 115

Advertising Advertisers Product Product Marketing 115

Search Engine Land

JULY 18, 2024

In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. Why wouldn’t they reserve that prime real estate for advertisers? ad inventory”).

Advertising 94

Advertising Advertisers Real Estate User-Generated 94

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Aligning marketing and sales efforts. Marketing strategy.

Advertising 116

Advertising Advertisers Branding CRM 116

Search Engine Land

SEPTEMBER 11, 2024

For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Allocating and managing a budget in PPC looked very different a decade ago. Here are the fundamentals behind a digital ad budget and how to manage your money in today’s PPC landscape.

Management 92

Management eCommerce Retail Advertising 92

Search Engine Land

OCTOBER 2, 2023

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care.

Management 102

Management Advertisers Advertising Place 102

Search Engine Land

JANUARY 10, 2024

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Why we care. Recommendations. What are Hotel Price ads?

Management 91

Management Price Advertisers Advertising 91

Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. In a new development, Pinterest is now expanding Premiere Spotlight beyond just search. SUBSCRIBE See terms. Why we care.

Advertising 121

Advertising Advertisers Product User-Generated 121

Search Engine Land

OCTOBER 5, 2023

Previously, advertisers had to manage campaigns closely. This has led to the introduction of the Hagakure method, a new approach that simplifies Google Ads management, encourages using broad match options and takes advantage of Google’s automation tools. Get the daily newsletter search marketers rely on.

Management 107

Management Transform Advertising Advertisers 107

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. This is a feature that allows business to quickly promote a piece of content without needing to set up a full campaign in Ads Manager.

Advertising 116

Advertising Advertisers Promotion Search Marketers 116

Search Engine Land

JULY 25, 2024

They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead.

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketers 119

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

Advertising 95

Advertising Advertisers Search Marketers Management 95

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

Advertising 119

Advertising Advertisers Price Search Marketers 119

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertising 118

Advertising Advertisers Real Estate Transform 118

Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant.

Advertising 87

Advertising Advertisers Retail Management 87

Search Engine Land

OCTOBER 9, 2023

Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. Events managers, experiential marketers and out-of-home (OOH) advertising executives all saw reduced employment opportunities as countries experienced lockdowns.

Search Marketers 111

Search Marketers Pharmaceutical Marketers Marketing 111

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation. SUBSCRIBE See terms.

Search Marketers 100

Search Marketers Advertising Advertisers Marketers 100

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. For advertising agencies, the time to set expectations is before the advertiser even becomes a client – during the sales process. Agencies can offer a wide variety of advertising and marketing services. Which ones? What about CRM?

Management 95

Management CRM Communications Advertising 95

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Evolve your measurement The time is finally here.

Advertising 94

Advertising Advertisers Transform User-Generated 94

Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., But make no mistake – Google remains the dominant search engine. Instead, the search market remains essentially at status quo. 7, 2023, he called it “a new day for search.” Why we care.

Search Marketers 94

Search Marketers User-Generated Marketers Marketing 94

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 87

Education Search Marketers SEO Marketers 87

Search Engine Land

MARCH 4, 2024

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. Get the daily newsletter search marketers rely on. judge has ruled.

Advertising 87

Advertising Advertisers Law Price 87

Search Engine Land

FEBRUARY 25, 2023

AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” 2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords. Yahoo Search Updating: Weather Reports Go Away? it means everything gets simpler.

Search Marketers 107

Search Marketers Marketers Marketing Advertising 107

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 102

Advertising Advertisers User-Generated Finance 102

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

MARCH 24, 2023

Microsoft proposes method to automatically submit URLs from WordPress to search engines 2021: Microsoft wanted to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Blog Search Fixing Blogroll Indexing Bug 2009: The Google Blog Search team was rolling out fixes to how it separates blogrolls from actual blog posts.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 6, 2023

Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Advertising 113

Advertising Advertisers User-Generated Customer Acquisition 113

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. Facebook Nabs Google’s David Fischer & Google Nabs Oracle’s Amit Singh 2010: Fischer would be the VP of Advertising and Global Operations at Facebook.

Search Marketers 90

Search Marketers Marketers SEO Marketing 90

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. How Search-Like Are Social Media Sites?

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

OCTOBER 4, 2023

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. This new feature creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences. Background generation. Image expansion.

Advertising 95

Advertising Advertisers Product Search Marketers 95

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

Search Marketers 96

Search Marketers User-Generated SEO Marketers 96