Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. What is social media advertising?

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 72

Social Media Marketing User-Generated Marketing Marketers 72

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? But to create an account with TikTok ads manager, you need a TikTok business account.

Advertising 96

Advertising Advertisers User-Generated Gen Z 96

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? Know your audiences social media habits.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Education 141

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 144

Social Media Marketing Analytics CRM Marketing 144

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 118

Branding Social Media Marketing User-Generated Advertising 118

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have.

Gen Z 123

Gen Z Affiliate Marketing Fashion Social Media Marketing 123

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Multiply by 100, and that’s your social share of voice.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space. How to Utilize Advertising Campaigns?

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Marketing Your event can’t drive brand awareness or deals if your target audience isn’t there.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Martech

SEPTEMBER 5, 2024

This is reminiscent of the scene in “Spinal Tap” where the manager tells the band all their Boston shows have been canceled. “I Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. I mean, who uses computers to play games anymore?

Retail 107

Retail CRM SEO Social Media Marketing 107

Martech

JANUARY 16, 2025

Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently.

Non-Profit 112

Non-Profit Direct Mail eCommerce User-Generated 112

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Check out our step-by-step guide to Facebook advertising.

Gen Z 95

Gen Z User-Generated Marketing Marketers 95

Buffer Marketing

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

SEPTEMBER 11, 2024

Altered monitoring in Events Manager. Reduced visibility in Events Manager. Meta communicated this update to advertisers this week. Claude Sprenger Managing Partner of Hutter Consult AG, is not surprised by this update and had some advice about it. Potential pausing of ads using highly targeted UTMs.

Advertisers 113

Advertisers Advertising Communications Management 113

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. Leveraging Paid Advertising Paid advertising unlocks some of the most powerful targeting tools at your disposal.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This approach led to a 232% increase in engagement and 16.6k

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

FEBRUARY 10, 2025

It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. Try it for free.

Social Media Marketing 106

Social Media Marketing Law Shoppers Advertising 106

Hootsuite

APRIL 9, 2025

1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. Social media advertising statistics 55.

Gen Z 115

Gen Z Social Media Marketing Millennials User-Generated 115

Search Engine Land

JULY 23, 2024

Defining marketing’s present and future 3. What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

SEPTEMBER 3, 2024

Social Media Marketing Checklist Image Source 1. Platform Selection Identifying the Right Social Platforms: Figure out where your target audience is more likely to engage online. PPC Advertising Digital Marketing Checklist 1. Regularly adjust bids based on performance to stay competitive.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

FEBRUARY 27, 2023

Tips for New Mastodon Users We asked Crystal King , one of HubSpot's very own Senior Marketing Managers and Principal Inbound Professor, if she had any useful tips for people new to the platform. Here's what she had to say. Put yourself out there and join a variety of servers.

Social Media Marketing 136

Social Media Marketing Thought Leadership Marketing Marketers 136

SMEI

DECEMBER 20, 2022

By working together, CMOs and CTOs can develop and implement technology solutions that allow for the collection and analysis of customer data, enabling more targeted and effective marketing efforts. One major trend we expect to see in 2023 is the continued rise of artificial intelligence (AI) in marketing. Free Marketing Guide.

Transform 61

Transform Marketing Marketers Manufacturing 61

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 80

B2C Social Media Marketing User-Generated Entertainment 80

Search Engine Land

JULY 25, 2024

Here, you’ll define the aspects needed to manage and measure the successes and provide accountability for the plan. At this phase, you’re also setting up our project management system or aligning resource planning platforms to manage the work. Ultimately, you’re arriving at the benchmarks, budgets, reports and roles overall.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Lynton Web

FEBRUARY 21, 2024

Social media is also a great way to build brand awareness, boost website traffic, and educate your audience. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketing Marketers Thought Leadership 102

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives.

Transform 109

Transform Analytics Social Media Marketing Key Performance Indicator 109

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics.

Whitepaper 119

Whitepaper User-Generated eBook Analytics 119

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). The reality of having over half the planet on social media means that with some clever tactics and patience you can grow an online business that doesn’t need millions in investment from a venture capitalist.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Martech

AUGUST 30, 2024

On the horizon are genAI capabilities that will also help marketers create and repurpose content in ads. Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences.

Branding 105

Branding Fashion Retail User-Generated 105

Hootsuite

FEBRUARY 27, 2025

Viral YouTube content can reach 100 million views in less than a day Virality still reigns supreme on social media, as any burnt-out social media manager can tell you. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. billion in Q4.

Gen Z 110

Gen Z User-Generated Marketing Marketers 110

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. LinkedIn pages that post weekly see 5.6x

User-Generated 118

User-Generated Education Real Estate Transform 118