Welcome Software

OCTOBER 2, 2024

Manufacturers often rely on distributors for marketing, but MasterB2B’s ‘2024 State of B2B eCommerce’ report reveals that 33% of buyers start their research on brand manufacturers’ websites, compared to only 14% on distributor sites.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Industrial Marketer

SEPTEMBER 21, 2021

Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. As it becomes increasingly challenging to stand out, marketing for manufacturers has become essential. Read more » The post The Power of Ethical Marketing for Manufacturers appeared first on Industrial Marketer.

Manufacturing 105

Manufacturing Marketers Marketing Advertisers 105

Industrial Marketer

JULY 13, 2021

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company.

Manufacturing 111

Manufacturing Digital Marketing Marketing Marketers 111

Hubspot Marketing

NOVEMBER 1, 2024

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Hubspot Marketing

JANUARY 31, 2025

The historic British car manufacturer has gone for a new look. Sharp argues that one of the sole aims of advertising is to refresh mental availability. Marketing legend Mark Ritson called it f ing lunacy, while Rory Sutherland is reserving judgment, saying, Its too early to call. So, whats Jaguar playing at? What has Jaguar done?

Gen Z 113

Gen Z Manufacturing Millennials Fashion 113

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. They prefer raw, unfiltered content over highly produced marketing materials.

Gen Z 105

Gen Z Transform Health Entertainment 105

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S.

Retail 115

Retail Manufacturing Marketers Marketing 115

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. Take the time to create campaigns, advertisements, emails, or content packed with effort. The solution to this marketing crisis is reassuringly simple.

Manufacturing 106

Manufacturing Energy CRM Marketing 106

Martech

JULY 22, 2024

If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. They manufactured and sold men’s brushless shaving cream and got creative. Maybe yes, but did the increase in brand awareness result in more sales? The Burma-Shave company was doing it in the 1930s.

Key Performance Indicator 120

Key Performance Indicator Transform Analytics Manufacturing 120

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. The post Roku introduces Advertising Watermark appeared first on MarTech.

Advertisers 104

Advertisers Advertising Manufacturing Digital Marketing 104

Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. Physical labor was replaced by robots; mental labor is going to be replaced by AI and software.”

Manufacturing 107

Manufacturing Market Research Marketing Marketers 107

Hubspot Marketing

MAY 27, 2022

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

Advertisers 143

Advertisers Advertising Real Estate Customer 143

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. This score factors in readability, tone of voice, originality, and SEO. Then click Next Step.

Transform 112

Transform User-Generated Manufacturing eCommerce 112

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. This means considering macro trends like sustainability and ethical manufacturing. This period spans from October to December, depending on who you ask. They bank on this rise in spending.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Jeff Bullas

MARCH 6, 2023

It can create content, recombinated ideas and advertising at scale. For example, in the manufacturing industry, AI can be used to monitor production lines and identify defects, which can lead to cost savings and improved productivity.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. is surprisingly tough. First, let’s look at history.

Direct Mail 128

Direct Mail Marketers Marketing Email Marketing 128

Hubspot Marketing

MARCH 24, 2025

Based on historical trends and performance data, advertisers can optimize their campaigns in real time, which saves them money and increases ROI. Manufacturing Robots BMW is one of many companies using AI-powered robots to streamline production lines.

Health 75

Health User-Generated Manufacturing Price 75

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Try Hootsuite free today.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. There are two highly-developed cities there – Manila, the capital, and Quezon, the largest urban area. The economy of the Philippines is rapidly growing and changing.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertisers 107

Advertisers Advertising Transform Manufacturing 107

Sprout Social

JANUARY 22, 2025

Or entry-level employees in the manufacturing industry? Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. You totally can!

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketers 126

SMEI

DECEMBER 20, 2022

AI has already been utilized in various ways, such as personalized recommendations and targeted advertising. This allows customers to see how the product would look in their own environment, and can help companies gather valuable feedback about the product before it is manufactured. . 5 Ways AI will be used in Marketing.

Transform 61

Transform Marketers Marketing Manufacturing 61

Jeff Bullas

JANUARY 31, 2023

According to Meta “…70% of the potential return on investment for video advertising comes from the creative itself, with the remainder being driven by executional elements.” AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail. So what are the primary types of AI?

Advertisers 190

Advertisers Advertising Manufacturing Finance 190

Search Engine Land

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. Some employers may even seek candidates who hold advanced degrees and have more extensive experience in marketing, sales, or advertising.

Product Marketing 106

Product Marketing Product Management Marketers 106

Hubspot Marketing

APRIL 25, 2023

Between travel restrictions, high interest rates, and supply chain issues that caused manufacturing disruptions, the automotive industry has had major growth challenges over the past few years, and relying on dealerships alone to push sales isn’t cutting it. Amazing job & sincere kudos for having your finger on the pulse on this one!”

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketers 52

Martech

MARCH 22, 2024

Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital). Now Privacy Sandbox for Android is coming down the road.

Manufacturing 134

Manufacturing Advertising Advertisers User-Generated 134

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. Predictive AI has a great number of benefits for advertisers. Advertisers can leverage this same power to predict which customers are more likely to buy and when. What is predictive AI?

Manufacturing 52

Manufacturing Education Advertisers Advertising 52

Businesses Grow

SEPTEMBER 23, 2024

They can out-market you, but you can out-manufacture them. And here’s the lesson for the mega-brands. Put your marketing ego aside. Go find yourself some beloved influencers and make them rich. It’s a match made in heaven.

Manufacturing 70

Manufacturing Influencer Marketing Energy Marketing 70

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Dig deeper: Brands are betting heavily on CTV advertising. Why we care.

Manufacturing 117

Manufacturing Advertisers Advertising Analytics 117

Marketing Insider Group

JULY 28, 2020

HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% But advertising spend isn’t a clear indicator of all marketing initiatives. Advertising spend really has little to do with content marketing. Content marketing is the focus of most growth mindset companies.

CMO 144

CMO Manufacturing Outbound Marketing Retail 144

Martech

OCTOBER 27, 2023

billion from its advertising services in the third quarter of 2023. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn. Earlier this week, Meta and Snap also reported big digital advertising revenue. Amazon generated $12.06

Manufacturing 113

Manufacturing Advertisers Advertising Retail 113

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Do you see the big challenge in manufacturing marketing? As a manufacturer of custom-engineered systems or specialized industrial products, you know your audience isn’t searching for solutions every day.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Hubspot Marketing

MAY 9, 2022

time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst times to post are: 6 a.m. Post between 6 p.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Adobe Experience Cloud Blog

JUNE 22, 2015

The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. As an example, think about a B2B manufacturer of insulation material for the construction industry. A mobile app is a very strategic marketing asset.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134