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There are many tools to send messages via mobile channels and many marketingautomationplatforms allow this to be done easily and in one place. Traditional Advertising is Dying. Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing.
Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. B2B and high-end / high-touch B2C marketingautomationplatforms (MAPs).
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