Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. It's about meeting your audience where they are and showing that you truly understand their struggles.

Transform 115

Transform Outbound Marketing Entertainment Inbound Marketing 115

Marketing Insider Group

APRIL 21, 2020

gross domestic product. And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Purchasing a certain product? What Is Performance Video?

Marketing Plan 138

Marketing Plan Content Marketing Marketing Marketers 138

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. Take Nike’s “Just Do It” campaign, for example.

Transform 124

Transform CMO Marketers Marketing 124

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1.

Product Marketing 140

Product Marketing Product Marketers Marketing 140

Vertical Response

JULY 29, 2024

Identify Your Target Audience Identifying your target audience is a critical step in the marketing campaign planning process. Understanding the specific consumers most inclined to be interested in your product or service helps create campaigns that are more engaging and relevant.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertising 141

Advertising Advertisers Health User-Generated 141

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Google Gemini’s Contact-to-Product module file.

CRM 117

CRM User-Generated Marketing Automation Platform Marketing 117

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 145

Advertising Advertisers User-Generated Marketers 145

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Sure, your goal is to increase brand awareness, generate leads, and promote your products or services.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Hubspot Marketing

NOVEMBER 15, 2024

Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. But those departmental lines have been blurring, with marketing at the forefront of this process. PR and earned media.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 114

Marketing Plan Gen Z User-Generated Price 114

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Hubspot Marketing

NOVEMBER 14, 2024

Below the line marketing got its start in the 1950s. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. First, let’s look at history.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 108

Advertising Advertisers PR Millennials 108

Businesses Grow

DECEMBER 9, 2024

CONTROL A company controls its mission, a marketing plan, an ad campaign. I consistently hear these obstacles: Scale — Brands are accustomed to an advertising strategy that can generate millions of impressions. Show us relevant new products and how to use them. They didn’t create this success with advertising.

Branding 107

Branding Food Education Advertising 107

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). If you are time poor and have the resources to pay for it then it is fast (but expensive) to get people to buy your product and services. Two ways to get attention and traffic. But you still need to earn it. Facebook took 8.7

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 110

Management Product Key Performance Indicator CMO 110

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Influencer Marketing.

Product 109

Product Real Estate Shoppers Influencer Marketing 109

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Hubspot Marketing

NOVEMBER 13, 2023

At our agency, Mekanism , we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. Advertising. Here, let's explore how private AI tools can transform your advertising strategy. And one area poised for disruption? A document library.

Advertising 119

Advertising Advertisers Transform Branding 119

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. And if you need help planning your ad strategy, this kit is great for that.)

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? Content marketing strategically boosts SEO, increasing online visibility for small businesses.

Advertising 113

Advertising Advertisers Outbound Marketing Market Trends 113

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketers Marketing 105

Buffer Marketing

MARCH 5, 2025

Jobs to be done : What are they looking to accomplish with your product or service Challenges : What are their pain points and struggles (that your product or service can alleviate) Social media platforms’ preference : Where do they hang out online Types of content they love : Entertaining, educational, funny, relatable, etc.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. Pinterest academy : for learning the ins and outs of Pinterest advertising. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Marketing Insider Group

NOVEMBER 20, 2024

When you present ads to people with zero interest in your product or service, it drains your budget with little return. Image Source Leveraging targeting tools offered by advertising platforms is an easy way to reach the right audience. The result is low engagement and poor results.

Management 69

Management Advertising Advertisers Analytics 69

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Multiple advertising channels can significantly enhance campaign performance.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing isn’t the same game at a different level; it’s a different league altogether. Here’s why: B2B social media marketing is more complex. B2B social media is less straightforward by the very nature of its products. In B2C, attribution is usually more straightforward.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges. Buyer personas.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketers 57

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. For example, you might conduct an audit to identify gaps in your marketing plan.

Communications 145

Communications PR Advertising Advertisers 145

Martech

JANUARY 31, 2025

Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing.

Customer Journey 85

Customer Journey Marketing Marketers SEO 85

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145