Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketers Marketing 111

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. What is a social media marketing strategy? Keep it concise.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketers Marketing 105

Jeff Bullas

MARCH 1, 2023

Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Madgicx Madgicx is an AI-powered advertising platform that helps businesses automate and optimize their ad campaigns across multiple channels.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Martech

AUGUST 6, 2024

We should see this shift as a clear reminder of how important authentic connections with consumers are for long-term marketing success and customer retention. The post Why your marketing strategy should still be cookie-less despite Google’s shift appeared first on MarTech. Processing.

Marketing Strategy 125

Marketing Strategy Marketers Marketing Price 125

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Aligning marketing and sales efforts. Marketing strategy.

Advertising 116

Advertising Advertisers Branding CRM 116

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Multiple advertising channels can significantly enhance campaign performance.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketers Marketing 91

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertising 95

Advertising Advertisers Retail Customer loyalty 95

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketers Marketing 91

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

Aspiration Marketing

JANUARY 24, 2024

In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer?

Inbound Marketing 264

Inbound Marketing Marketing Strategy Marketers Marketing 264

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertising 97

Advertising Advertisers Law User-Generated 97

Aspiration Marketing

JANUARY 17, 2023

Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.

Telemarketing 246

Telemarketing Advertising Advertisers Outbound Marketing 246

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. This method allows advertisers to make data-driven decisions instead of relying on guesswork. A/B testing offers insights into what audiences think of your ads so you can spend your advertising dollars wisely.

Advertising 64

Advertising Advertisers Key Performance Indicator Market Trends 64

Martech

FEBRUARY 18, 2025

Dig more profound: 7 ways to boost customers’ emotional connection and loyalty with your brand Beyond the hard sell: Marketing with meaning As consumer expectations evolve, traditional marketing strategies are being redefined. Email: Business email address Sign me up! Processing.

Advertising 71

Advertising Advertisers Non-Profit Traditional Marketing 71

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 132

Transform Advertising Advertisers User-Generated 132

Hubspot Marketing

NOVEMBER 14, 2024

Specifically, AI target audience tools examine audience behaviors, interests, regional preferences, and demographics to guide marketing strategies and content. Benefits of Using AI for Target Audiences Using AI target audience tools can help improve many aspects of a marketing strategy.

User-Generated 126

User-Generated Analytics Advertising Advertisers 126

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertising 52

Advertising Advertisers Branding User-Generated 52

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertising 94

Advertising Advertisers Price Digital Marketing 94

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. These tools can lead to higher click-through rates, better ROI on advertising spend, and more efficient marketing campaigns.

Analytics 128

Analytics Education Advertising Advertisers 128

Spiralytics

FEBRUARY 3, 2025

Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.

Advertising 52

Advertising Advertisers Health Branding 52

SocialPilot

MARCH 9, 2025

UGC, testimonials, and success stories act as word-of-mouth social marketing in the digital space, influencing potential buyers before they reach out to you. The Reason Why This Strategy Will Help: People trust real experiences over fake advertisements. How to Utilize Advertising Campaigns? can be overwhelming.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promotion 119

Promotion Advertising Advertisers Marketing Strategy 119

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 104

Market Trends Advertising Advertisers Digital Marketing 104

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. Tips for Integrating UGC into Your Broader Content Marketing Strategy Integrating UGC into your content marketing strategy enhances brand authenticity and engagement.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Search Engine Land

FEBRUARY 2, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ” “Advertisers like to know where how their money is being spent.

Advertising 128

Advertising Advertisers User-Generated Management 128

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 125

CMO Traditional Marketing Communications Marketers 125

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. What is AI automation? Let’s dive into some of them in detail.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketers 136

Search Engine Land

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. While immediate changes are unlikely, advertisers should start preparing for potential long-term impacts on their digital marketing strategies.

Law 100

Law Digital Marketing Advertising Advertisers 100

Hubspot Marketing

JULY 11, 2024

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform 115

Transform Outbound Marketing Entertainment Inbound Marketing 115

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. What are MMMs? Why we care.

Advertising 123

Advertising Advertisers Marketing Mix Law 123