Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 139

Social Media Marketing Marketing Marketers Education 139

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketing 94

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 143

Social Media Marketing Analytics CRM Marketing 143

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 83

B2C Social Media Marketing User-Generated Entertainment 83

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have.

Gen Z 109

Gen Z Affiliate Marketing Fashion Social Media Marketing 109

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you.

Social Media Marketing 110

Social Media Marketing Health User-Generated Marketing 110

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 107

Social Media Marketing PR Marketing Marketers 107

Buffer Marketing

FEBRUARY 17, 2025

Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. A social media dashboard needs to be personalized The most important thing about building a social media reporting dashboard is it should be tailor-made.

Transform 112

Transform Analytics Social Media Marketing Key Performance Indicator 112

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This approach led to a 232% increase in engagement and 16.6k

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. Advertising.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Marketing Insider Group

SEPTEMBER 3, 2024

Social Media Marketing Checklist Image Source 1. Platform Selection Identifying the Right Social Platforms: Figure out where your target audience is more likely to engage online. Adjusting Based on Feedback and Metrics: Use the insights from your performance analysis to change your email strategy.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). The reality of having over half the planet on social media means that with some clever tactics and patience you can grow an online business that doesn’t need millions in investment from a venture capitalist.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. This comes back to being a Redditor at heart.

Marketing 94

Marketing Marketers Promotion User-Generated 94

Vertical Response

JULY 29, 2024

Developing a compelling campaign concept ensures that all elements of your marketing campaign are aligned and focused on a common goal. This alignment helps create a seamless and effective marketing strategy that resonates with your audience and drives the desired outcomes.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Hubspot Marketing

OCTOBER 18, 2024

Print and out-of-home advertising. Sponsorships and cross-marketing. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. Integrate with your marketing tracking. Owned and organic channels. The same goes for technology.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

OCTOBER 30, 2022

As we discussed above, we believe that data-driven marketers will win in 2023. With TikTok, a solid B2C platform, seeing such high marketing growth, you might wonder how the top platforms compare when analyzing B2B and B2C markers. B2B vs. B2C Social Media Marketing Data. What are the Top Challenges Marketers Face?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price 113

Price Key Performance Indicator SEO Analytics 113

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. And if you do find something that sends your follower count and audience engagement skyrocketing, great!

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

FEBRUARY 5, 2025

Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. 88% of travelers use social media for travel inspiration. How to Leverage this Strategy? Why Share UGC?

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

Sachs Marketing Group

MARCH 4, 2025

A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends. If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Invest in paid ads.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sprout Social

JANUARY 21, 2025

Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach. Paid social posts are often designed for specific campaigns, and are boosted through paid advertising. Both have a place.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketing Marketers 97

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Every store, whether brick and mortar or eCommerce, are advertising deals. Don’t let planning your Black Friday marketing strategy frustrate you. 18 fool-proof Black Friday marketing strategies.

Marketing Strategy 113

Marketing Strategy Shoppers eCommerce Retail 113

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 107

Advertising Advertisers Performance Marketing Marketing Strategy 107

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? million (+3.2%).

Gen Z 63

Gen Z Millennials Social Media Marketing User-Generated 63

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97