Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. As the leading platform for B2B marketing, it’s also an excellent place to source leads. It’s a broad definition, and intentionally so.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. What is Gender-Neutral Advertising?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. Exploring solutions (consideration).

Gen Z 120

Gen Z CRM Millennials B2C 120

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 16.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. The results were remarkable: 1.5x

Gen Z 102

Gen Z Retail Food Millennials 102

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. Podcasts and Advertising.

Gen Z 142

Gen Z Advertising Advertisers Millennials 142

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. Gen Z is a big deal, and marketers need to pay attention.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

MARCH 5, 2025

Heres a hint as to the identity of todays master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the U.S.

Millennials 91

Millennials Marketers Marketing Fashion 91

Martech

FEBRUARY 11, 2025

In this article, Ill explore how ChatGPT search a leading generative AI tool reshapes the B2B buying process, share my hands-on findings from a simulated buyer journey and offer actionable strategies for marketers looking to stay ahead. What does this mean for marketers? What is ChatGPT search?

Gen Z 132

Gen Z Transform Millennials User-Generated 132

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? What do you think?

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

JULY 15, 2021

Good morning, Marketers, and have you tried being a consumer lately? Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. By working directly with advertisers, Yelp reduces the need for them to purchase consumer data from third parties.

Gen Z 106

Gen Z Millennials Direct Mail Retail 106

Hubspot Marketing

JANUARY 31, 2025

Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Marketing legend Mark Ritson called it f ing lunacy, while Rory Sutherland is reserving judgment, saying, Its too early to call. The Tropicana Effect Most marketers can recount a long list of failed rebrands. Delete ordinary. Rory Sutherland?

Gen Z 104

Gen Z Manufacturing Millennials Fashion 104

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. This makes mobile gaming advertising 3.2 Read next: PepsiCo’s strategies for marketing via online games and esports.

Gen Z 129

Gen Z Advertising Advertisers Millennials 129

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. And how do you know its working?

Transform 85

Transform Marketers Marketing Gen Z 85

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Sometimes in marketing, keeping a close eye on the budget can be a challenge. Tips for Generating Google Advertising Ideas. Predictions are an essential part of marketing.

Advertising 138

Advertising Advertisers User-Generated Millennials 138

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.

Gen Z 84

Gen Z Copywriting Real Estate Marketers 84

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertising 126

Advertising Advertisers Millennials Shoppers 126

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. When it comes to sustainability, consumers also have what some marketers are calling “green fatigue.”

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertising 112

Advertising Advertisers Gen Z Non-Profit 112

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025.

Gen Z 74

Gen Z Millennials Social Media Marketing User-Generated 74

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 141

Millennials Gen Z Retail Marketers 141

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. This method of advertising comes in the form of experience. Product-focused advertisement is no longer a tactic that the festival audience desires. Experience Marketing for Brands.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Hubspot Marketing

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. of Millennials, 77.5%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the U.S.,

Gen Z 125

Gen Z Millennials Entertainment Marketers 125