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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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A guide to choosing the most effective social media networks for your brand

Sprout Social

As consumer and advertiser preferences shift, so do social media networks. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. As the leading platform for B2B marketing, it’s also an excellent place to source leads. It’s a broad definition, and intentionally so.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Clear goals and objectives.

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance. Delete ordinary.

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