Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Todays consumers, especially Millennials and Gen Z, are looking for more. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. . “There are no boundaries,” said Svikas.

Gen Z 105

Gen Z Retail Food Millennials 105

Hubspot Marketing

NOVEMBER 5, 2024

If those decision-makers are anything like me and have to research a product from all angles before purchasing, it means there will be double or triple the research notes before the group as a whole decides to purchase a product or service. your services, or schedule a live product demonstration.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Audit your products visibility in AI-powered tools: Start by assessing how your brand appears in AI-driven search results.

Gen Z 134

Gen Z Transform Millennials User-Generated 134

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? How to Sell Products on TikTok.

Product 141

Product eCommerce Millennials User-Generated 141

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. These incentives can be product-based – for example, a Gold Card member might be offered a larger number of reward points – but also contextual. There’s also the aspect of relevancy.

Gen Z 107

Gen Z Millennials Direct Mail Retail 107

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Let’s say you're running a campaign aimed at driving revenue towards a new product offering, create a product landing page and link to it on each of your social profiles. Reaching their target audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign.

Advertising 145

Advertising Advertisers Millennials Promotion 145

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. 43 percent of users bought a product after going online and seeing the ad. Tips for Generating Google Advertising Ideas. Top 10 Google Advertising Ideas. With around 3.5

Advertising 138

Advertising Advertisers User-Generated Millennials 138

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and target people who actually need your product or service. Online Advertising: Everything You Need to Know in 2018. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Marketing Insider Group

MARCH 9, 2021

Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! Today’s consumers digitally research products before they buy them, making the need for content even greater. Quick Takeaways.

B2C 26

B2C Content Marketing Product Millennials 26

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Gen Z also prefers raw, unfiltered content over polished advertisements. According to NIQ , Gen Z is expected to have $2.7 Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 96

Shoppers Gen Z Millennials Fashion 96

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” These could be anything from text, visuals, videos, or podcasts featuring your brand's product or service. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase.

Advertising 115

Advertising Advertisers Gen Z Non-Profit 115

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 The UK’s social media advertising market is booming, with strong growth projected for 2025. million (+3.2%).

Gen Z 64

Gen Z Millennials Social Media Marketing User-Generated 64

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 108

Advertising Advertisers PR Millennials 108

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Sounds like a huge pool right? alone by 2020. Consider podcast demographics.

Advertising 111

Advertising Advertisers Millennials Promotion 111

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. So I was doubly surprised at how keen Munn is on old-school advertising. Make sure you're clear about what your product or service is going to do to help people. Billboards? In this economy? Photo courtesy Chicago Transit Authority.

Millennials 79

Millennials Marketers Marketing Fashion 79

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Advertisers Entertainment Millennials 111

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. The social, marketing and product teams are all co-collaborating on community management. Sound familiar? Data backs this up.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 127

Gen Z Millennials Retail Price 127

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z.

Transform 88

Transform Marketers Marketing Gen Z 88

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Luckily, there are so many ways to bring food to life in digital food advertisements. What makes food advertisements unique is their ability to turn the mundane into excitement. Great Food Advertisement Examples.

Food 83

Food Advertising Advertisers Millennials 83

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Facebook Advertising ) 61% of Americans find diversity in advertising important.

Gen Z 117

Gen Z Millennials Customer Acquisition Advertising 117

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Sprout Social

JULY 30, 2018

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest.

Advertising 106

Advertising Advertisers Promotion User-Generated 106

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141