Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertisers 126

Advertisers Advertising Millennials Shoppers 126

Hubspot Marketing

NOVEMBER 1, 2024

Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 129

Gen Z Millennials Retail Price 129

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Trust matters to Gen Z shoppers. Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Neil Patel

MARCH 25, 2021

After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. However, shoppers also appreciate being able to find a larger selection and compare prices more easily than in brick-and-mortar stores. That’s the power of using paid ads to target pet owners.

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. Advertise Your Online Presence. Make sure they know about your website and social media presence by advertising your digital channels around the store.

Shipping 140

Shipping Shoppers Retail Transform 140

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. is the country with the most extensive advertising reach on Pinterest. Still, the millennial generation remains the platform’s median age.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. What makes Generation X so valuable?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

JANUARY 13, 2017

Check it out below on Instagram: According to a survey from Aimia , 56% of consumers said they followed brands on social media to browse products for sale, and 31% of online shoppers say they’re using social media specifically to look for new items to purchase. 7) Mobile advertising will grow more competitive.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Sprout Social

MAY 21, 2019

Moreover, these Pinterest shoppers invest in what they’re passionate about. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. This year’s Pinterest stats show that the users of the platform are dedicated shoppers, with a desire to dig into social content.

Millennials 112

Millennials Shoppers Food User-Generated 112

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 54

Gen Z User-Generated Influencer Marketing Law 54

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. Highly targeted advertising. Targeted and effective advertising. Go-to app for millennials.

eCommerce 109

eCommerce Shoppers Millennials User-Generated 109

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gen Z 119

Gen Z Shoppers Retail Price 119

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) Free delivery is the main reason 45% of shoppers head online. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Newspapers have lost $40 Billion in advertising revenue since 2000. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). While TikTok intends to build a $20 billion ecommerce business , the U.S. Amazon and Google reign.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users. I admit I've been influenced quite a few times by social media when purchasing a product.

Gen Z 123

Gen Z Millennials Entertainment Manufacturing 123

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Make your advertising more authentic via influencers. Instagram ambassadors.

Gen Z 108

Gen Z Millennials Shoppers Price 108

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. This focus on authenticity has become a key factor for brands , as relatable content creators often deliver more impactful results than traditional advertising approaches.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. 63% of millennials use the platform to search for products and services. Over 75 billion pins have been uploaded to Pinterest.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. For every 1,000 people, the influencer-content shoppers spent an average of $285 more on almond milk. jtobin Click To Tweet.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Marketing Insider Group

OCTOBER 3, 2019

With customer interactions occurring increasingly on the internet, the amount of time that brands have to capture attention in an advertisement is incredibly small. But these methods only cause consumers to change their behavior in an effort to avoid intrusive advertising. It’s difficult to capture and even harder to keep. .

Millennials 102

Millennials Shoppers Customer loyalty Advertising 102

Hubspot Marketing

MAY 27, 2024

Facebook is a dominant force in social media advertising. However, over 10 million businesses are actively advertising on the platform to billions of active users. Many companies advertise on Facebook because it works. Now, not all 10 million advertisers succeed on the platform. Wait … isn't it oversaturated then?

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MAY 13, 2022

These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms. Commonly used mobile marketing software: Mobile-focused platforms: Mobile advertising tools like AdMob and SMS marketing platforms like SlickText allow businesses to reach mobile users with targeted ads and messages.

Transform 121

Transform Gen Z Shoppers Retail 121

Neil Patel

OCTOBER 14, 2021

Shoppers still spend as much as $9 billion on Black Friday deals in a given year. I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. For instance, data shows Millennials spent the most money on Black Friday deals.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 98

Gen Z Marketing Strategy Real Estate Millennials 98

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. Supporting a cause is one of the best things you can do to build trust with your follower base – particularly with millennials as 90% of them prefer brands that support causes vs. brands that don’t. Plan ahead.

Shoppers 109

Shoppers Retail Millennials Promotion 109

Sprout Social

SEPTEMBER 7, 2021

One survey revealed 62% of US adults say diversity in a brand’s advertising impacted the way they perceived that brand’s products or services. What this means for 2022: With Millennial and Gen Z buying power poised to increase, brands would be wise to embrace the social platforms and features that most appeal to these digital natives.

Gen Z 142

Gen Z User-Generated Millennials Shoppers 142

Hootsuite

OCTOBER 27, 2022

65% of customers say a positive experience is more influential than great advertising. One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Source: Survey of 1038 online shoppers. But, only 49% of customers say companies provide good customer service. Messaging apps.

Branding 113

Branding eCommerce Shoppers Millennials 113

Hubspot Marketing

DECEMBER 13, 2023

80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 117

Gen Z SEO Real Estate Millennials 117