Hootsuite

MAY 31, 2022

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. is the country with the most extensive advertising reach on Pinterest. Still, the millennial generation remains the platform’s median age.

Social Media Marketing 105

Social Media Marketing Gen Z Millennials Shoppers 105

Martech

MAY 6, 2022

Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. TikTok’s Re: Make campaign.

Social Media Marketing 107

Social Media Marketing Non-Profit User-Generated Transform 107

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 99

Social Media Marketing Transform Gen Z User-Generated 99

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Influence with Millennials Instagram is the sweet spot for Millennials. Yet, it's the most popular social media platform worldwide right now, attracting more than 2.89

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Sprout Social

SEPTEMBER 29, 2020

Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Invest in paid advertising.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are so many ways to bring food to life in digital food advertisements. Great Food Advertisement Examples.

Food 83

Food Advertising Advertisers Millennials 83

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 120

Gen Z Millennials Entertainment Marketing 120

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 129

Gen Z Millennials eCommerce Social Media Marketing 129

Hubspot Marketing

JANUARY 13, 2017

HubSpot Social Media Marketing Manager Marissa Emanuele artfully coined the term “Frankenfeatures,” which are born when a social media platform launches its own version of another platform’s successful feature. 7) Mobile advertising will grow more competitive. Where do they stand in terms of developments?

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Marketing Insider Group

OCTOBER 25, 2021

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). Who are social media marketers, really?

Millennials 136

Millennials Education Social Media Marketing Management 136

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 112

eCommerce Gen Z B2C Shoppers 112

Hubspot Marketing

MAY 27, 2024

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. However, over 10 million businesses are actively advertising on the platform to billions of active users. Wait … isn't it oversaturated then?

Gen Z 127

Gen Z Customer Journey Advertising Advertisers 127

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Martech

FEBRUARY 22, 2023

ad campaigns and creator marketing activations. They also release new functionality for their users and advertisers every other week. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. are under 30, accounting for the Gen Z audience and younger millennials. are 50 and up.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 128

Gen Z Inbound Marketing User-Generated Entertainment 128

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. Now, imagine you’re a marketer for a local business. AdBuilder is a self-service platform designed to help marketers create and promote audio ads. How do you maximize your exposure?

Millennials 119

Millennials Advertising Advertisers Target Market 119

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's dive in.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% I admit I've been influenced quite a few times by social media when purchasing a product. And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users.

Gen Z 113

Gen Z Millennials Entertainment Manufacturing 113

Hubspot Marketing

NOVEMBER 26, 2019

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Wondering if this was just a fluke or a viral trend that will simmer down?

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hootsuite

DECEMBER 15, 2021

Advertising on TikTok is hotter than ever. According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. That’s a lot of time to be advertised to. Read more about advertising on TikTok in our complete guide to TikTok Ads.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Sachs Marketing Group

FEBRUARY 9, 2024

There are several unique benefits of advertising on Instagram. Instagram advertising opens doors to a world where visual storytelling meets precision targeting, offering businesses a unique opportunity to captivate a global audience. Want to take your social media marketing to the next level?

Advertisers 52

Advertisers Advertising Transform Millennials 52

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% One example is Instagram reels.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

JANUARY 15, 2024

Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! billion in revenue for the quarter, a 6% increase from the previous year, with a significant portion coming from the US market. Snapchat accounts for less than 2% of the US digital advertising market. Insane, isn’t it?

Gen Z 77

Gen Z Millennials User-Generated Advertising 77

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Social Media Marketing - Your social platforms are a great place to extend the conversation about your products and services.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

illumin

OCTOBER 2, 2023

It’s worth noting that the formats of ads are frequently changing as social networks update parameters. Organic social posts: Social posts are another great way to engage with audiences online. For instance, commerce efforts on social media are best made when targeting millennials and Gen Z.

Gen Z 98

Gen Z Millennials Social Media Marketing Communications 98

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 141

Gen Z Millennials User-Generated Advertisers 141

Hubspot Marketing

OCTOBER 30, 2022

Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months. B2B vs. B2C Social Media Marketing Data. The Biggest Social Media Marketing Challenges.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Spiralytics

FEBRUARY 21, 2023

Have you ever bought an item because you saw it advertised on social media? You’re scrolling through social media, see a product review video where someone talks about their experience with a brand, and the positive reviews hook your interest. million millennials (25 to 34 years old) at 29%. of the populace.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Transform 145

Transform Marketing Marketers Millennials 145