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What winning video advertising creative looks like in 2024

Search Engine Land

Are you intrigued by the world of video production and creation within advertising and digital media? Let’s explore the powerful forces driving its continuous transformation. In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers.

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 113
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How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search.

Gen Z 133
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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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Gender Neutral Advertising: Definition + Examples

Spiralytics

Its about time that traditional advertising evolved. Todays consumers, especially Millennials and Gen Z, are looking for more. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Why does this matter?

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Here are three ways that technology is transforming marketing: 1. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. Technology is Empowering Marketing.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

In 1898, advertising pioneer Elias St. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others.