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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

The most prestigious names are available only by paid subscription and have expanded in recent years to offer custom research, content creation services, and native advertising sponsorships for brands who want to get in front of business leaders. Don’t forget to follow their citation policies and give credit where credit is due.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? They often have poor-quality content and display a high number of ads.

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How to Conduct Affiliate Marketing Keyword Research

Jeff Bullas

Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. Keywords, especially long-tail keywords , have an important place in affiliate marketing. Choose a profitable niche for your business. What is affiliate marketing? Get specific keyword ideas. Filter keyword data.

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In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach. Video games aren’t just fun.

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Why now is the most important time for nonprofit advertising

Search Engine Land

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

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What Are Google Ad Grants?

Neil Patel

Most of us have got a favorite non-profit, and usually with good reason. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. What Are Google Ad Grants?