Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses. "Net

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketers 79

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Retail 119

ConsumerTalk

APRIL 5, 2023

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

Performance Marketing 98

Performance Marketing Marketers Marketing Advertising 98

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 125

Advertising Advertisers Performance Marketing Search Marketers 125

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 110

Advertising Advertisers Performance Marketing Marketing Strategy 110

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. It fluctuates based on numerous variables, so it’s critical to treat it as just one tool among many when evaluating or optimizing campaign performance. Attention is not a universal metric.

Advertising 117

Advertising Advertisers Promotion Branding 117

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. In the past, marketers were used to traditional advertising budgets, of which John Wanamaker famously said, “Half my advertising budget is wasted; the trouble is I don’t know which half.”

Marketing Mix 131

Marketing Mix Global Marketing PR Thought Leadership 131

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming.

Advertising 117

Advertising Advertisers Transform CMO 117

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 117

Advertising Advertisers Transform Customer Acquisition 117

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online. You like personalization, they don’t.

Advertising 122

Advertising Advertisers Shipping CMO 122

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Econsultancy

FEBRUARY 17, 2023

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. We caught up with Mike to find out more about his role.

Performance Marketing 107

Performance Marketing Marketers Marketing Management 107

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 107

Advertising Advertisers Transform Manufacturing 107

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. Susan Wenograd, VP, performance marketing at Marpipe, said the bill is well-intentioned.

Advertising 110

Advertising Advertisers Marketers Marketing 110

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 98

Advertising Advertisers Fashion CRM 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketers 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketers 75

Martech

FEBRUARY 23, 2022

Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). Advertisers will also be able to connect to authenticated inventory from publishers using LiveRamp’s Authenticated Traffic Solution (ATS).

Advertising 107

Advertising Advertisers Performance Marketing Marketers 107

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 101

Advertising Advertisers Retail Partner Marketing 101

Martech

DECEMBER 7, 2023

These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Identify different targeting options that allow advertisers to become part of these conversations.

Advertising 110

Advertising Advertisers Price Management 110

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.

Advertising 86

Advertising Advertisers Search Marketers Marketing Mix 86

Search Engine Land

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 100

Advertising Advertisers Transform Manufacturing 100

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. Firstly, what is automation in digital advertising? Yet, why should you use automation?

Advertising 92

Advertising Advertisers Product Transform 92

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertising 98

Advertising Advertisers Market Research Branding 98

Martech

OCTOBER 16, 2024

Integrating with Semrush amplifies Third Door Media’s ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.

Law 128

Law Education Digital Marketing SEO 128

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But when the belt gets tighter, budgets shift to performance marketing to save the bottom line.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Martech

JANUARY 21, 2025

Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? What to watch for: Platforms that promise consumers neutrality while selling advertisers influence. How does the platform present itself to brands? Look at its business-facing promotions.

Retail 115

Retail Energy Health Promotion 115

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Hubspot Marketing

DECEMBER 20, 2024

So to stand out, its important for marketers to connect authentically with audiences. Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? This keeps me fresh and typically makes problem-solving much more fun!

Transform 106

Transform Marketers Marketing CMO 106

Martech

JANUARY 29, 2025

Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too simplistically.

Marketing Mix 90

Marketing Mix Traditional Marketing Marketers Marketing 90

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream.

Digital Marketing 92

Digital Marketing Advertising Advertisers Whitepaper 92

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Search Engine Land

JANUARY 29, 2024

The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. However, it’s important to know that because more advertisers want ad space, it might cost more and be competitive. Get the daily newsletter search marketers rely on.

Retail 133

Retail Advertising Advertisers Performance Marketing 133