Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result? But the pendulum is swinging.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Martech

JUNE 20, 2025

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. A lack of organizational consensus on how advertising drives behavior.

Branding 83

Branding Marketing Mix Health Price 83

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. It fluctuates based on numerous variables, so it’s critical to treat it as just one tool among many when evaluating or optimizing campaign performance. Attention is not a universal metric.

Advertisers 123

Advertisers Advertising Promotion Branding 123

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. trillion and $5.48

Retail 120

Retail Advertisers Advertising Price 120

The Drum

JUNE 20, 2025

Read more here

Branding 107

Branding Performance Marketing Advertisers Advertising 107

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Martech

JULY 3, 2025

Dig deeper: 3 tools every martech pro needs to turn strategy into action What kind of marketing effects do traditional measurement methods typically assume? Advertising platforms (e.g., Test 2: Direct response alone, measured in advertising platforms The effects of this campaign in a silo are almost purely additive.

Marketing 91

Marketing Marketers Advertisers Advertising 91

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

SmartBrief - Marketing

JUNE 11, 2025

What Meta’s AI means for advertisers The new Meta tools promise to dynamically generate text and image assets tailored to campaign objectives, presumably trained on massive datasets of successful ads. In theory, this makes it easier for advertisers — especially smaller businesses — to run high-quality campaigns without a large creative team.

Retail 108

Retail Advertisers Advertising Digital Marketing 108

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Enter Performance Max (PMax) and Advantage+ shopping campaigns (ASC). Every dollar spent here on advertising loses you/your company money! Processing.

Non-Profit 101

Non-Profit CMO Energy Marketing Mix 101

Hubspot Marketing

DECEMBER 20, 2024

So to stand out, its important for marketers to connect authentically with audiences. Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? This keeps me fresh and typically makes problem-solving much more fun!

Transform 111

Transform Marketing Marketers CMO 111

SmartBrief - Marketing

JUNE 2, 2025

Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) And, soon enough, Gen Z will be in charge. Dont ignore them. Give me that ROI!

Gen Z 108

Gen Z Market Trends Affiliate Marketing Marketing 108

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy.

B2C 115

B2C CMO Copywriting Analytics 115

Martech

JANUARY 21, 2025

Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? What to watch for: Platforms that promise consumers neutrality while selling advertisers influence. How does the platform present itself to brands? Look at its business-facing promotions.

Retail 120

Retail Energy Health Promotion 120

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. Performance marketer Louis Halton Davies said that Google keeps stacking the chips in its favor when it comes to consent rules.

Non-Profit 75

Non-Profit Law User-Generated Marketing 75

Martech

OCTOBER 16, 2024

Integrating with Semrush amplifies Third Door Media’s ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.

Law 132

Law Education Digital Marketing SEO 132

Martech

JANUARY 31, 2025

Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Without a brand-first strategy, all your efforts are just noise. Heres how to shift your approach, connect with ideal clients and drive real results. Its not begging for leads or trying to trick people into buying.

Customer Journey 100

Customer Journey Marketing Marketers SEO 100

Martech

APRIL 7, 2025

Equally important is how both acquisitions address the changing advertising landscape. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry?

Advertisers 75

Advertisers Advertising User-Generated Influencer Marketing 75

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 05:44] One word: Branding! Alright, acquisition and retention.

CMO 85

CMO Customer Journey Transform User-Generated 85

Exposure Ninja

MAY 2, 2025

PPC While GEO and SEO build long-term momentum, Pay-Per-Click (PPC) advertising lets you jump the queue and get seen immediately. Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts. increase from 2023.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Martech

JANUARY 29, 2025

Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too simplistically.

Marketing Mix 94

Marketing Mix Traditional Marketing Marketing Marketers 94

Search Engine Land

JULY 24, 2024

Staying on top of your campaign’s performance helps you maintain an edge over competitors who might be targeting the same audience. Budget efficiency : Monitoring helps ensure that your advertising budget is being spent effectively, maximizing your return on ad spend (ROAS). Here’s how to identify market-related issues.

Communications 96

Communications Market Trends Management Customer Journey 96

Martech

JUNE 18, 2025

Dig deeper: Why independent CDPs are disappearing (and what comes next) Founded in 2010, Relay42’s enterprise-grade CDP unifies customer data and enables dynamic audience building, targeting and personalized experiences across digital and offline channels, including email, web, apps and programmatic advertising.

eCommerce 64

eCommerce CRM Customer Journey Advertisers 64

Businesses Grow

JANUARY 20, 2025

I’ve written about this extensively, most notably in the book Marketing Rebellion , which suggests that nearly all the power to drive sales is in the hands of the customer. This doesn’t mean brand marketing is dead. It means that we can’t count on advertising any more. How do we help them do the job?

Branding 68

Branding Non-Profit eCommerce Price 68

Animalz blog

OCTOBER 24, 2024

So I switched jobs and went to an agency focused on performance marketing, where I was hired as an SEO content specialist. Looking at channel dimensions is really important – even if you don’t set up your own custom channel dimensions, understanding how organic performs versus paid is key.

Analytics 57

Analytics PR User-Generated Advertising 57

SmartBrief - Marketing

MAY 7, 2025

Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study. Some functions like performance marketing or always-on content thrive in-house. The rise of embedded agency models and fractional CMOs reflects a desire for more agile, inside-out partnerships.

Shipping 60

Shipping Performance Marketing Branding Advertising 60

Power Digital Marketing

JUNE 7, 2025

Paid social advertising is more complex than ever. With algorithm changes, shifting consumer behaviors, and rising competition for attention, marketers must be strategic to drive meaningful results. From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent.

Transform 52

Transform User-Generated Entertainment Analytics 52

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Sprout Social

JUNE 16, 2025

DMWF’s event puts a particular focus on marketing technology, with this year’s UK event boasting over 150 speakers across two days. MAD Fest MAD Fest 2025 , which stands for Marketing / Advertising / Disruption, is happening on the 1-3 July at The Truman Brewery space in London. Sprout is also a global sponsor of DMWF’s events.

Social Media Marketing 58

Social Media Marketing Marketing Marketers Affiliate Marketing 58

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. In the past, marketers were used to traditional advertising budgets, of which John Wanamaker famously said, “Half my advertising budget is wasted; the trouble is I don’t know which half.”

Marketing Mix 135

Marketing Mix Global Marketing PR Thought Leadership 135

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream.

Digital Marketing 102

Digital Marketing Advertisers Advertising Whitepaper 102

Duct Tape Marketing

APRIL 30, 2025

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. And I mean, it's important. That's very, very important. which is this human connection.

Marketing 69

Marketing Marketers Food Marketing Plan 69

Set Up

SEPTEMBER 17, 2024

This free resource is designed to help CMOs and other marketing leaders organize, forecast, and allocate their marketing spend effectively in 2025 and beyond. Challenge #4 | Rising Digital Advertising Costs The increasing cost of digital advertising is another challenge marketers must navigate.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

The Drum

JUNE 20, 2025

Uber’s expansion of Ride Offers across seven international markets marks a subtle but significant shift in how brands connect with consumers. The ad product, which lets advertisers sponsor discounted Uber rides for users, may sound like a perk.

Branding 52

Branding Performance Marketing Promotion Advertisers 52