Remove Advertising Remove Personalized Marketing Remove Target Market
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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

AI Personalization Marketers know that personalization is a key strategy for building consumer trust and brand loyalty. Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name. Examples: HubSpot’s AI Search Grader , of course; AgoraPulse 3.

Analytics 128
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Overcoming signal loss in advertising

illumin

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. Because traditional digital advertising strategies are not as effective as they once were, businesses must now pivot and find ways to overcome signal loss.

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The post-cookie path to personalized advertising

Martech

Contextual advertising. For years, we’ve seen contextual targeting touted as an alternative to cookies. This approach focuses on the content consumed — the context of the blog post, video, or other content the person is engaging with — rather than personal information. Read next: Why we care about data clean rooms.

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Best of the Bot: Identifying the latest trends in digital marketing

Martech

Native advertising growth: Native advertising, which focuses on creating ad copy that is relevant and natural for customers, is expected to increase exponentially. Brands should research their audience and target site’s content, create valuable content, and test what advertising content works best.

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Sourcing first-party data for a CDP: Best of the MarTechBot

Martech

Import data from other marketing platforms: Integrate your CDP with other marketing platforms you use, such as email marketing software, social media advertising platforms, and marketing automation tools.

CRM 106
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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

Gen Z 98
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.