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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Improved return on ad spend (ROAS) on an advertising-specific campaign.

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Why the media industry embraces martech transformation to win over consumers

Martech

To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. The end goal is to deliver rich, personalized marketing experiences that connect and convert.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. The end goal is to deliver rich, personalized marketing experiences that connect and convert.

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How Private AI Tools Will Help You Supercharge Your Advertising Strategy, According to Experts at Mekansim

Hubspot Marketing

At our agency, Mekanism , we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. Advertising. Here, let's explore how private AI tools can transform your advertising strategy. And one area poised for disruption?

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Multiple advertising channels can significantly enhance campaign performance.

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Why we care about AI in marketing

Martech

Frequently asked questions about AI marketing. How artificial intelligence is changing the marketing landscape. Learn more about AI marketing. Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns.

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