illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertisers 105

Advertisers Advertising Transform CRM 105

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

Advertising 95

Advertising Advertisers Retail Customer loyalty 95

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

Advertisers 116

Advertisers Advertising Branding CRM 116

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Whether it’s looking for family activities or what to see, history tours, the best place to get pizza in Rome, and so on.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Aspiration Marketing

JANUARY 3, 2023

PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. One of the more popular forms of PPC is search engine advertising. Essentially, you are paying for targeted visitors to your website, app, or landing page.

Advertisers 246

Advertisers Advertising Place Customer 246

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act.

Law 98

Law Advertisers Advertising Health 98

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Microsoft Search Microsoft may have a smaller audience than Google, but it offers valuable advantages, especially for B2B advertisers: Lower cost-per-click (CPC) Microsoft CPCs are up to 30% cheaper than Google, making it a cost-effective option for limited budgets.

Advertisers 77

Advertisers Advertising User-Generated Food 77

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. With the right metrics in place, marketers can make data-driven decisions to refine influencer outreach, content creation, and other vital factors. Businesses are making high-value decisions that impact their operations and profitability.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. By optimizing your user experience for conversions , you can increase your website sales without spending any additional money on advertising. .

Advertisers 199

Advertisers Advertising Shipping Affiliate Marketing 199

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 125

Manufacturing Advertising Advertisers User-Generated 125

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertising 113

Advertising Advertisers Product Place 113

illumin

JULY 18, 2024

Predictive AI in advertising In advertising, predictive AI has the potential to rapidly increase efficiency. Advertisers spend a lot of time and resources researching and tracking consumer behavior – time that can be spent better elsewhere in their process. Follow @illuminHQ

Advertising 110

Advertising Advertisers Analytics Place 110

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 117

Advertising Advertisers Retail eCommerce 117

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 122

Branding Advertising Advertisers Retail 122

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 115

Customer Journey Marketers Marketing Advertising 115

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 117

User-Generated Advertising Advertisers Marketers 117

Martech

OCTOBER 8, 2024

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Smaller platforms. on TikTok for every $1 they spent on Meta.

Advertising 112

Advertising Advertisers Product Place 112

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertisers 113

Advertisers Advertising User-Generated Management 113

Martech

SEPTEMBER 24, 2024

“So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. “The Scanning ads. Brand and publisher control. Why we care.

Advertising 110

Advertising Advertisers Analytics Product 110

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. Predictive analytics.

Transform 125

Transform Analytics Education Marketers 125

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Advertisers 131

Advertisers Advertising User-Generated Price 131

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

Gen Z 106

Gen Z Retail Food Millennials 106

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. The right influencer partner can get you in front of potential customers you may struggle to reach via traditional advertising, including people who might not have considered your brand otherwise.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketers 127

Search Engine Land

AUGUST 9, 2024

Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. What to watch.

Price 113

Price Advertising Advertisers Place 113

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Clear goals and objectives.

Gen Z 123

Gen Z CRM Millennials B2C 123

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. Accelerate with Google will give advertisers one central point to keep up to date with what AI functionalities are available to them.

Advertisers 120

Advertisers Advertising Place Product 120

Hubspot Marketing

SEPTEMBER 3, 2024

But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. To be totally candid, Facebook Advertising is complex. That’s why it’s essential to have a well-thought-out Facebook Advertising strategy before deciding how many dollars to put behind them. Next question. But it can.

Advertisers 123

Advertisers Advertising Price User-Generated 123

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest.

Shoppers 118

Shoppers User-Generated Price Promotion 118

Hubspot Marketing

AUGUST 26, 2024

At both places, he’s brought his sometimes wry, sometimes absurdist humor into play. Everyone hates advertising, but they're okay being sold to,” Ali says. All of a sudden, there’s a bond formed through this piece of advertising.” Lesson 1: Comedy begins with empathy. I ask him to spill his secrets.

Marketers 120

Marketers Marketing Traditional Marketing Advertisers 120

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts.

Retail 117

Retail Marketers Marketing Education 117

Search Engine Land

JULY 30, 2024

Desktop preference: 18% of SERPs with mixed ads place them immediately after a featured snippet. Ads placed within organic results or immediately after featured snippets could potentially capture more user attention than traditional placements. Mobile difference: Less than 2% of mobile SERPs with mixed ads follow this pattern.

Place 95

Place SEO Advertisers Advertising 95

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Pro tip: Flanagan says that if you’re in a space with a lot of creators, and if advertising is core to how you acquire new demand, you’re well positioned to use a tool like Icon.

Analytics 129

Analytics Customer Journey CMO Marketers 129

Jeff Bullas

NOVEMBER 13, 2022

The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). This allows businesses to place digital assets in the real world for your audience to come across. So is there a way we can advertise in the metaverse to rise above the competition? .

User-Generated 272

User-Generated Shipping Advertising Advertisers 272