Search Engine Land

JANUARY 12, 2024

Placing ads alongside illegal content poses a serious threat to brand safety. He said in a statement: “New evidence indicates Meta officials are duping corporate advertisers and permitting sponsored content to appear alongside deeply disturbing images and videos that clearly violate Meta’s promised standards.” Why we care.

Place 108

Place Advertising Advertisers Branding 108

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertising 118

Advertising Advertisers Real Estate Transform 118

Search Engine Land

AUGUST 29, 2024

Google Ads experiments allow advertisers to test changes within their campaigns before fully implementing them. Get the newsletter search marketers rely on. Exact match keywords often perform better than phrase match keywords because Google hides many search terms on phrase match keywords. Processing.

eCommerce 103

eCommerce Advertising Advertisers Place 103

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 126

Law Education Digital Marketing SEO 126

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. It allows you to research competitors and observe how they advertise.

Advertising 80

Advertising Advertisers Health eCommerce 80

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. ” Get the daily newsletter search marketers rely on. What are MFA websites?

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Bing Set To Advertise During Golden Globe Awards. Market Share. Yahoo Adds Network Distribution & Improved Importing To Search Ads.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Of that, $61.2

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

JULY 15, 2024

Content marketing and SEO Marketing is about being in the right place at the right time. This often means being on search engines when your potential customers seek help or guidance. The usual suspects are social media, email and native advertising. That’s some marketing gold right there.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Market share statistics. Justice Department.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies.

Advertising 71

Advertising Advertisers Retail Management 71

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Advertising 117

Advertising Advertisers User-Generated Customer Acquisition 117

Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Google Places Gets Its Own iPhone App. Report: Yahoo’s Search Ad Share Drops 36%. 2009: Yahoo’s search ad share dropped from 30.4%

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Exactly what I want” searches. Exactly what I want” searches.

PR 76

PR User-Generated Advertisers Advertising 76

Search Engine Land

SEPTEMBER 30, 2024

But while it might seem like this feature could scale your campaign and improve its performance, the reality is that it will place your ad on irrelevant websites and generate a high volume of invalid clicks, ultimately resulting in poor performance. Get the newsletter search marketers rely on. Sounds enticing, right? Processing.

Advertising 90

Advertising Advertisers Place Search Marketers 90

Search Engine Land

MARCH 20, 2023

Google’s new tappable shortcuts eliminate the need to search on mobile 2017: The shortcuts offered quick answers on weather, sports and entertainment info. Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion 2013: Bing expanded Satori to include more people, places and things.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying.

Analytics 95

Analytics Advertising Advertisers Place 95

Search Engine Land

FEBRUARY 2, 2023

Google Brings Search Funnels Attribution Modeling Tool To AdWords 2014: Advertisers could look at five different attribution models and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. Why LinkedIn?

Advertising 89

Advertising Advertisers Thought Leadership User-Generated 89

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Processing…Please wait.

Search Marketers 86

Search Marketers Marketing Marketers Advertising 86

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Evolve your measurement The time is finally here.

Advertising 94

Advertising Advertisers Transform User-Generated 94

Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant.

Advertising 87

Advertising Advertisers Retail Management 87

Search Engine Land

JUNE 6, 2024

With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse). The long-term vision offered insights into the future of search, highlighting potential innovations and trends driven by Gemini. GML 2024 offered a preview of this future.

Advertising 96

Advertising Advertisers Transform User-Generated 96

Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

Advertising 99

Advertising Advertisers Non-Profit Place 99

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. How Search-Like Are Social Media Sites?

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

FEBRUARY 20, 2023

Google Places Quality Guidelines Updated 2014: Google would allow a single descriptor within the business name, if and only if that descriptor was location information or described business offers. 2011: Dozens of webmasters were complaining about Google not using their HTML title tags. Google Maps “Send To Car” Running Out Of Gas?

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

Search Marketers 88

Search Marketers Finance Marketing Marketers 88

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

SEPTEMBER 5, 2024

yet all of its advertising focused on its “old” territory. Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. Get the newsletter search marketers rely on.

B2C 92

B2C Retail Customer Journey Advertising 92

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 102

Advertising Advertisers User-Generated Finance 102

Search Engine Land

JUNE 9, 2023

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Advertisers once again are not being given the choice to opt out. Get the daily newsletter search marketers rely on.

Advertising 85

Advertising Advertisers Digital Marketing Promotion 85

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. Google Ads error tells advertisers exact match keywords are saving as broad match. Search Engine Land, SMX name Carolyn Lyden content lead.

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back. Job Search Engines: The Hottest Thing Going 2009: Job search was the fastest-growing search category in the U.S.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Search Engine Land

OCTOBER 1, 2024

Dig deeper: How to benchmark PPC competitors: The definitive guide Get the newsletter search marketers rely on. Test and learn With measurement systems in place to see how things are working, it’s time to start testing. Dig deeper: Incrementality testing in advertising: Who are the winners and losers? Processing.

Customer Journey 91

Customer Journey CRM Analytics Communications 91