Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store. locations. “By

Retail 117

Retail Shopper Market Shoppers Advertising 117

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Search Engine Land

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 95

Digital Marketing Advertising Advertisers Shopper Market 95

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm.

Shopper Market 115

Shopper Market Retail Shoppers B2C 115

SmartBrief - Marketing

AUGUST 24, 2023

Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.

Retail 52

Retail Shoppers Transform Gen Z 52

Hubspot Marketing

JULY 10, 2023

availability for this important consumer group Craft holiday campaigns and messaging to authentically and powerfully connect with Black communities Tailor shopper marketing initiatives to better match the shopping habits, rhythms, and needs of Black communities 3.

Customer 101

Customer Transform User-Generated Retail 101