Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 139

Social Media Marketing Marketers Marketing Education 139

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Social media platforms like Meta are, of course, rich in data.

Social Media Marketing 121

Social Media Marketing B2C Whitepaper Marketers 121

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 114

Advertising Advertisers Retail eCommerce 114

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 107

Social Media Marketing PR Marketers Marketing 107

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have.

Gen Z 109

Gen Z Affiliate Marketing Fashion Social Media Marketing 109

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 83

B2C Social Media Marketing User-Generated Entertainment 83

Hubspot Marketing

FEBRUARY 27, 2023

Everyone has a place to share their thoughts and opinions just as much as the next person. And that's sort of the point — people don't typically like to be marketed to, and that's what the platform's creators had in mind when developing it. Mastodon is a place to share information and engage with an audience.

Social Media Marketing 134

Social Media Marketing Thought Leadership Marketers Marketing 134

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 118

Retail Shoppers User-Generated Customer Journey 118

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This can lead to valuable partnerships and collaborations.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Smaller platforms.

Advertising 109

Advertising Advertisers Product Place 109

Hubspot Marketing

OCTOBER 18, 2024

Print and out-of-home advertising. Sponsorships and cross-marketing. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. With social listening.

Marketers 94

Marketers Marketing Promotion User-Generated 94

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. doesn’t have anything in place quite like GDPR — yet, anyway. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech.

Advertisers 145

Advertisers Advertising Law Place 145

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. Creative freedom for creators places into this.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Sprout Social

JANUARY 21, 2025

Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach. Paid social posts are often designed for specific campaigns, and are boosted through paid advertising. Both have a place.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. That said, there is a time and place (and platform) for link-only posts. Happy experimenting!

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

SocialPilot

JULY 12, 2024

Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. This leads us to an important question: Why is Social Media Analytics Important? Let’s be real; as social media marketers, we all crave that “aha!”

Analytics 115

Analytics Transform User-Generated PR 115

Hootsuite

FEBRUARY 10, 2025

Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. The Facebook pixel works by placing and triggering cookies to track users as they interact with your business both on and off of Facebook and Instagram. Try it for free.

Social Media Marketing 87

Social Media Marketing Shoppers Law Advertisers 87

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. But first…do you even need a competitor analysis tool?

Price 113

Price Key Performance Indicator SEO Analytics 113

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Social media is a go-to platform for retail customers.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s It still has what advertisers want.

Advertisers 121

Advertisers Advertising Pharmaceutical Branding 121

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Hootsuite

NOVEMBER 7, 2024

Some of the methods suggested are targeted advertising and customized content. Target audiences within social media – or segmented lists for your other digital marketing efforts – allow you to create the most relevant content for different customer and prospect groups. On that note: Give your customers what they want.

Branding 115

Branding Customer loyalty User-Generated Promotion 115

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Make sure you have a team in place to monitor and respond to all comments. Facebook engagement matters because it can help extend organic reach. Source: Facebook 19.

Entertainment 111

Entertainment Real Estate User-Generated Analytics 111

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small disclaimer or label showing the content as paid advertising.)

Advertisers 105

Advertisers Advertising Gen Z Inbound Marketing 105

Martech

JANUARY 13, 2025

Imagine a social media platform overwhelmed by misinformation due to inadequate moderation, combined with irrelevant marketing messages stemming from limited data caused by strict privacy policies. Is this the kind of place where youd choose to spend your time online? Processing. appeared first on MarTech.

Law 123

Law User-Generated Email Marketing Education 123

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertisers 97

Advertisers Advertising Gen Z Social Media Marketing 97

Martech

FEBRUARY 26, 2025

Many advertisers fail to add a block list or select only a few brand-safe websites on which their ads should appear. The appeal is that enabling it is as simple as checking a box, but you need to follow up to ensure your ads appear in the right places. Dig deeper: 6 B2B paid media platforms where you can advertise effectively 4.

Education 77

Education Advertisers Advertising Price 77

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 102

Digital Marketing Price User-Generated Affiliate Marketing 102

Jeff Bullas

JANUARY 22, 2023

Only people who have a solid budget for social media marketing on their Spotify account are going to be able to afford something like this because it’s a high price to pay for relatively little return. Bonus: Influencer Marketing Another way of buying Spotify plays is to make the most of influencer marketing.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298