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Marketing for the lulz

Hubspot Marketing

At both places, he’s brought his sometimes wry, sometimes absurdist humor into play. What can I tell our readers that will make them funnier marketers? His answer is no joke: If you want to successfully use humor in marketing, start by building trust and practicing empathy. Lesson 1: Comedy begins with empathy.

Marketers 119
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Gen Z 103
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. In a traditional marketing setup, “marketing is annoyed,” says Brown.

CMO 125
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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success.

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How to Use Reddit: A Beginner’s Guide for Marketers + Creators

Buffer Marketing

  If you've ever felt a pang of curiosity (or confusion) about this behemoth of a platform, you're in the right place.    Whether you're a seasoned marketer, a social media pro, or someone who thinks Reddit sounds like a color, this guide is for you.    What is Reddit?

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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

Hubspot Marketing

Read How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him) Lesson 3: Break the fourth wall. The first Malrt ad I ever saw was in 2022, in season one of the Chicago-set TV show The Bear , of all places. Everyone hates advertising, but they're okay being sold to, Hassan S.

Fashion 89