Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertising 112

Advertising Advertisers Promotion Entertainment 112

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? TikTok carousels offer more room to tell a story or showcase multiple products at once.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. Dont just limit your segments that are directly related to your product or service. billion in 2025 and reach around USD 26.47

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Aspiration Marketing

OCTOBER 22, 2024

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. It's a frustrating experience, one that countless consumers face daily.

Content Marketing 264

Content Marketing Traditional Marketing Marketers Marketing 264

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Traditional advertising often lacks the credibility needed to influence such decisions. After all, who knows your company, products, and values better than the people who live them daily?

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

The Drum

JUNE 4, 2025

At the ANA Masters of B2B Marketing, marketers witnessed what might be one of the fastest turnarounds in advertising history: a live AI-powered campaign sprint, going from brief to broadcast-ready ad in just 72 hours. We catch up with AI video firm Waymark’s CEO at this year’s ANA Masters of B2B Marketing conference in Naples, Florida.

Product 95

Product Advertising Advertisers Branding 95

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 111

Product User-Generated eCommerce Shipping 111

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 131

Manufacturing Advertising Advertisers User-Generated 131

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertising 121

Advertising Advertisers Product Place 121

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 125

Advertising Advertisers Retail eCommerce 125

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertising 131

Advertising Advertisers Management Customer 131

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor.

Advertising 113

Advertising Advertisers Management Product 113

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works. Why we care.

Advertising 119

Advertising Advertisers Product Marketers 119

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 128

Branding Advertising Advertisers Retail 128

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. Advertisers and publishers don’t truly have free choice. And as long as Google can leverage that search intent data in all their other products, they’ll own this industry.” Buying online ads isn’t cheap.

Retail 120

Retail Advertising Advertisers eCommerce 120

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Walmart Sponsored Products. Smaller platforms.

Advertising 120

Advertising Advertisers Product Place 120

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertising 127

Advertising Advertisers Price Search Marketers 127

Martech

SEPTEMBER 24, 2024

So it’s not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home.” Shoppable products. Instead, the advertiser and publisher choose which destination to take users to according to where in the video the viewer is. Scanning ads. Brand and publisher control.

Advertising 117

Advertising Advertisers Analytics Product 117

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 124

User-Generated Advertising Advertisers Marketers 124

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 125

Law Analytics Advertising Advertisers 125

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. Dig deeper: How TikTok is transforming brand advertising Why we care. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 130

Transform Global Marketing Marketers Marketing 130

Marketing Insider Group

JUNE 10, 2025

You’ve stocked the products. They’re scrolling through product reviews while binge-watching TV. Google Ads can put your product in front of people already searching. That makes Google Ads a great choice for products people know they need. Show the product in action. Use retargeting and product-specific ads.

Advertising 52

Advertising Advertisers Shoppers User-Generated 52

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. Automated in-store availability.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertising 133

Martech

OCTOBER 31, 2024

Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback. DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale.

Health 119

Health Advertising Advertisers Analytics 119

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. The big picture. Dig deeper: U.S.

Advertising 128

Advertising Advertisers Promotion Product 128

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 122

Food User-Generated Advertising Advertisers 122

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. The asset experiments feature for Performance Max with product feeds will launch in beta later this year. What’s next. Bottom line.

Advertising 122

Advertising Advertisers Management Product 122

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 122

Customer Journey Marketers Marketing Advertising 122

Martech

MARCH 11, 2025

Link to relevant products or services. However, shes more skeptical about AI Mode advertising because it could feel more intrusive to users. Advertisers will need to get creative to capture attention and pull users away from the conversation in order to be effective, Mackey said. Draw from existing Search and Shopping campaigns.

User-Generated 127

User-Generated Advertising Advertisers Price 127

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 121

Retail Advertising Advertisers Price 121

Martech

MAY 12, 2025

Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? Which product lines are landing the best and with whom? Retailers across the U.S. Up to 36.8%

Retail 109

Retail Affiliate Marketing Customer loyalty Advertising 109

SmartBrief - Marketing

DECEMBER 3, 2024

It’s also developing its Privacy Sandbox to provide alternative ways for advertisers to target online consumers, one of which is via a Topics feature that identifies users based on their browsing interests. Alternative identifiers The digital advertising industry will continue to innovate with alternative solutions to cookies.

Advertising 126

Advertising Advertisers Marketers Marketing 126

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115