SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 115

Retail Advertising Advertisers Branding 115

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 69

Product Price Marketers Marketing 69

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 105

Product Marketing Product Management Marketers 105

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Advertising 89

Advertising Advertisers Shoppers Retail 89

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 110

Product User-Generated eCommerce Shipping 110

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 113

Health Millennials Transform Retail 113

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. The big picture. Dig deeper: U.S.

Advertising 121

Advertising Advertisers Promotion Product 121

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Brand mentions Brand mentions track instances where your brand name or product is mentioned by other users on social media platforms. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. They offer visual proof of your product’s impact, enhancing credibility. Promote this hashtag across all your marketing channels, including social media, email newsletters, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions.

Shoppers 118

Shoppers User-Generated Price Promotion 118

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 138

Promotion Advertising Advertisers Price 138

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Paid social advertising: Running targeted ads. on social media platforms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Strategic content monetization funds premium content production and fosters audience growth. Learn how to turn your digital content into steady income.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketers 94

Marketers Marketing Promotion User-Generated 94

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98

SEO Shipping Retail PR 98

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 130

Branding PR User-Generated Health 130

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Early positive experiences with your brand and product.

Branding 115

Branding Customer loyalty User-Generated Promotion 115

Search Engine Land

AUGUST 22, 2024

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. Why we care.

Law 81

Law Advertising Advertisers Promotion 81

Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.

Law 111

Law Advertising Advertisers Promotion 111

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. Is it straightforward and product-focused to drive sales, or lighthearted and witty to build brand affinity? The tone also plays a role. Attention is not a universal metric.

Advertising 116

Advertising Advertisers Promotion Branding 116

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Print and out-of-home advertising. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Buffer Marketing

FEBRUARY 6, 2025

After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services. It can be a product page or some more info about your business.

SEO 107

SEO Real Estate User-Generated Promotion 107

Search Engine Land

SEPTEMBER 11, 2024

The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” Advertisers should keep a close eye on metrics like CTR and conversion rates as these experiments evolve. What it looks like.

Promotion 93

Promotion Advertising Advertisers Product 93

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. Look at its business-facing promotions.

Retail 115

Retail Energy Health Promotion 115

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Content Calendar Creation: Organize your content production with a content calendar. PPC Advertising Digital Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Copywriting is the act of writing text or content that is designed to promote or persuade your readers to take a specific action. Let’s get to it. What is copywriting?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Hubspot Marketing

SEPTEMBER 9, 2024

HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. Perhaps you could send them a free product to post about or work on a larger content collaboration. They also turn to it for entertainment, education, and socializing.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. This generated big crowds at their booth and helped them secure the prize for Best Debuting Product. Another marketing acronym?”

Event Marketing 109

Event Marketing Finance Customer loyalty Marketing 109

Search Engine Land

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act. Why we care.

Law 100

Law Advertising Advertisers Promotion 100