Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds.

Advertisers 117

Advertisers Advertising Retail Product 117

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Higher user reviews for products.

Advertisers 120

Advertisers Advertising Gen Z eCommerce 120

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertisers 118

Advertisers Advertising Real Estate Transform 118

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

Advertisers 119

Advertisers Advertising Price Search Marketers 119

Search Engine Land

JANUARY 30, 2024

Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase. Why we care. Earnings report.

Advertisers 103

Advertisers Advertising Search Marketers Product 103

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Market share statistics. Justice Department.

Advertisers 113

Advertisers Advertising Global Marketing Search Marketers 113

Search Engine Land

JULY 18, 2024

In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. Why wouldn’t they reserve that prime real estate for advertisers? ad inventory”).

Advertisers 94

Advertisers Advertising Real Estate User-Generated 94

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 112

Product Shipping Finance Price 112

Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Get the daily newsletter search marketers rely on.

Product 132

Product New Technology Advertisers Advertising 132

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Aligning marketing and sales efforts. Marketing strategy.

Advertisers 116

Advertisers Advertising Branding CRM 116

Search Engine Land

MARCH 14, 2024

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. He noticed that his sales dropped at the same time as the advertising problem. Get the daily newsletter search marketers rely on. First spotted. Amazon’s response.

Advertisers 102

Advertisers Advertising Retail Promotion 102

Search Engine Land

NOVEMBER 1, 2023

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Get the daily newsletter search marketers rely on. Why we care.

Product 116

Product User-Generated Advertisers Advertising 116

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

Product 114

Product Advertisers Advertising Search Marketers 114

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertisers 102

Advertisers Advertising User-Generated Finance 102

Search Engine Land

JANUARY 23, 2024

Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. For example, sales reps don’t just sell advertising.

Advertisers 110

Advertisers Advertising Communications Product 110

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S.

Advertisers 111

Advertisers Advertising Retail Shoppers 111

Search Engine Land

NOVEMBER 7, 2023

Good products organically rank on relevant keywords. They show your ads on your other product listings. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.

Advertisers 102

Advertisers Advertising Transform eCommerce 102

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. Yelp now lets advertisers schedule consultations with their customer service team without waiting on hold. Why we care. Scheduled consultations.

Advertisers 95

Advertisers Advertising Search Marketers Management 95

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? Next steps. Why we care.

Analytics 95

Analytics Advertisers Advertising Place 95

Search Engine Land

MAY 9, 2024

Some Meta advertisers received an alert yesterday when they opened their accounts. However, this alert was an error, Meta confirmed to Search Engine Land. Getting alerts about functionalities that advertisers rely on can be destabilizing. Concerns from advertisers. Get the daily newsletter search marketers rely on.

Advertisers 99

Advertisers Advertising Search Marketers Branding 99

Search Engine Land

FEBRUARY 6, 2024

Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Major ad platforms have given advertisers ways to improve in-platform reporting and help bidding and targeting algorithms find high-quality users. Google brand search (branded keywords, often over-valued).

Search Marketers 101

Search Marketers CRM B2C Analytics 101

Search Engine Land

OCTOBER 31, 2023

Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. Once you know the problem, make the required changes to your product feed or website.

Product 105

Product eCommerce Promotion Advertisers 105

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. Get the daily newsletter search marketers rely on. The audience is not in-market Up to 95% of your B2B audience is consistently out of the market, per a LinkedIn B2B Marketing Institute report.

Advertisers 123

Advertisers Advertising User-Generated Branding 123

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Get the daily newsletter search marketers rely on.

Advertisers 91

Advertisers Advertising Transform User-Generated 91

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.

Advertisers 95

Advertisers Advertising Law Branding 95

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. GML 2024 offered a preview of this future.

Advertisers 96

Advertisers Advertising Transform User-Generated 96

Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

Advertisers 99

Advertisers Advertising Non-Profit Place 99

Search Engine Land

SEPTEMBER 10, 2024

Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data.

Advertisers 90

Advertisers Advertising User-Generated Analytics 90

Search Engine Land

JUNE 5, 2024

Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. This move signals Google’s push for more customer-centric product development, potentially shaping the future of digital advertising. Why it matters. Why we care.

Advertisers 88

Advertisers Advertising Communications Product 88

Search Engine Land

OCTOBER 30, 2023

The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Advertisers interested in diversifying their ad spend may want to consider Pinterest as a potential investment, given its better-than-expected performance for advertisers.

Advertisers 103

Advertisers Advertising Product Marketing Search Marketers 103

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. lead gen advertisers) the opportunity to target Amazon’s audience. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Get the daily newsletter search marketers rely on.

Advertisers 102

Advertisers Advertising eCommerce User-Generated 102

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. New capabilities.

Advertisers 111

Advertisers Advertising Branding Search Marketers 111

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. This is why, by 2002, the company had an 80% search market share.

Advertisers 126

Advertisers Advertising Price Search Marketers 126

Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what it used to be and what it’s known for.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96