Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

Advertising 115

Advertising Advertisers Product Search Marketers 115

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertising 117

Advertising Advertisers Retail eCommerce 117

Martech

MARCH 11, 2025

Draw from existing Search and Shopping campaigns. Link to relevant products or services. However, shes more skeptical about AI Mode advertising because it could feel more intrusive to users. Advertisers will need to get creative to capture attention and pull users away from the conversation in order to be effective, Mackey said.

User-Generated 120

User-Generated Advertising Advertisers Price 120

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Price 113

Price Advertising Advertisers Law 113

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.

Search Marketers 130

Search Marketers Real Estate eCommerce Marketers 130

Search Engine Land

SEPTEMBER 20, 2024

This way, you’ll advertise not only on Bing but also on their network of search engines, including AOL, Yahoo, DuckDuckGo, and more. Microsoft Ads generally offers cheaper CPC (as it’s not as competitive as Google) and can be a great platform for B2B advertisers, given the strong LinkedIn data integration. Processing.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Chrome and Android: Splitting off these products could disrupt their open-source models and impact various industries. The big picture. Dig deeper: U.S.

Advertising 121

Advertising Advertisers Promotion Product 121

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. The asset experiments feature for Performance Max with product feeds will launch in beta later this year. What’s next. Bottom line.

Advertising 115

Advertising Advertisers Management Product 115

Search Engine Land

AUGUST 13, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. If Google is broken up, it will undoubtedly impact all search marketers. Somehow limiting Google from gaining an “unfair advantage in AI products.” billion in advertising in 2023.

Law 119

Law Advertising Advertisers SEO 119

Search Engine Land

JULY 25, 2024

Organizations and trade bodies such as the Institute of Practitioners in Advertising (IPA) refer to this as losing the “share of mind.” In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertisers 114

Advertisers Advertising Price Search Marketers 114

Search Engine Land

JULY 31, 2024

Analyze your website’s organic traffic Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. Get the newsletter search marketers rely on. This might include topics like “What is the difference between Product A and C?”

SEO 124

SEO Analytics Product Advertisers 124

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. When it comes to generating traffic, you have two main options: paid search and organic search marketing.

Search Marketers 136

Search Marketers User-Generated SEO Advertisers 136

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Retail 119

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Somehow limiting Google from gaining an “unfair advantage in AI products.” billion in advertising in 2023. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model. Why we care.

Law 115

Law Advertising Advertisers SEO 115

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

Advertisers 118

Advertisers Advertising Real Estate Transform 118

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

Advertisers 119

Advertisers Advertising Price Search Marketers 119

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds.

Advertisers 117

Advertisers Advertising Retail Product 117

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. It allows you to research competitors and observe how they advertise.

Advertisers 80

Advertisers Advertising Health eCommerce 80

Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. The full complaint is here. Why we care.

Law 112

Law Advertising Advertisers Promotion 112

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 112

Product Shipping Finance Price 112

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Higher user reviews for products.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 128

Law Education Digital Marketing SEO 128

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. Get the newsletter search marketers rely on. Line those up sooner in the season. Processing.

SEO 98

SEO Shipping Retail PR 98

Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Get the daily newsletter search marketers rely on.

Product 132

Product New Technology Advertisers Advertising 132

Martech

SEPTEMBER 10, 2024

Dig deeper: Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up In 2017, Google made changes that put it on equal footing with competitors when bidding for advertising slots within shopping search results.

Advertisers 112

Advertisers Advertising Product Marketers 112

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Search Engine Land

MARCH 14, 2024

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. He noticed that his sales dropped at the same time as the advertising problem. Get the daily newsletter search marketers rely on. First spotted. Amazon’s response.

Advertising 102

Advertising Advertisers Retail Promotion 102

Martech

NOVEMBER 22, 2024

Google called this a “wildly overboard proposal” in a blog post , arguing the proposal would: Compromise product quality. The announcement has sparked reactions within the advertising industry. More fragmentation will lead to a more challenging advertising environment with fewer signals to push/pull us in positive directions.”

User-Generated 112

User-Generated CMO Advertisers Advertising 112

Search Engine Land

NOVEMBER 1, 2023

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Get the daily newsletter search marketers rely on. Why we care.

Product 116

Product User-Generated Advertising Advertisers 116

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

Product 114

Product Advertisers Advertising Search Marketers 114

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies.

Advertising 71

Advertising Advertisers Retail Management 71

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Paid social advertising: Running targeted ads. Google Ads).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

JANUARY 30, 2024

Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase. Why we care. Earnings report.

Advertisers 103

Advertisers Advertising Search Marketers Product 103

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Market share statistics. Justice Department.

Advertisers 113

Advertisers Advertising Global Marketing Search Marketers 113

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110