Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Advertising 131

Advertising Advertisers User-Generated Price 131

Search Engine Land

FEBRUARY 2, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ” “Advertisers like to know where how their money is being spent.

Advertising 128

Advertising Advertisers User-Generated Management 128

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertisers 101

Advertisers Advertising User-Generated Gen Z 101

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Copywriting is the act of writing text or content that is designed to promote or persuade your readers to take a specific action. Let’s get to it. What is copywriting?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Jeff Bullas

FEBRUARY 13, 2023

According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service. Sure, your goal is to increase brand awareness, generate leads, and promote your products or services. That’s a rather broad and superficial definition, don’t you think? Let me take a swing at it. That’s huge.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 115

Retail Advertisers Advertising Branding 115

Jeff Bullas

MARCH 1, 2023

Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Our biggest differentiator?

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Think of influencers as partners rather than merely promoters. Businesses are making high-value decisions that impact their operations and profitability. Foster authentic relationships. Get creative with content.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

Jeff Bullas

JANUARY 8, 2023

There are a number of ways to monetize a blog, including through advertising, sponsored content, and selling products or services. Affiliate marketing involves promoting other people’s products and earning a commission for each sale that you make. Social media management. Affiliate marketing. Graphic design.

Affiliate Marketing 292

Affiliate Marketing eBook Management Promotion 292

Jeff Bullas

JANUARY 3, 2023

Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. What is affiliate marketing? Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Jeff Bullas

FEBRUARY 15, 2023

You can monetize your blog through advertising, affiliate marketing, or sponsored posts. You can promote your services through online classifieds, social media, or word of mouth. #7. You can promote your services through online classifieds, social media, or word of mouth. #8.

Shoppers 249

Shoppers Affiliate Marketing Fashion Promotion 249

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

The CMO Survey

APRIL 24, 2024

of companies reporting this change, followed by “changing partners” (42.9%), “changing marketing promotions” (40.3%), and changing distribution (33.6%). Of those companies taking actions, the most common are “changing products and/or services” with 52.1% Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%).

New Technology 289

New Technology CMO B2C Marketing 289

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. Let’s find out! It’s time to take you on the ride.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Jeff Bullas

FEBRUARY 19, 2023

Promotions and Analysis 5.1. Promote your website in the right ways 5.2. In contrast, paid search results are advertisements where an advertiser pays to have their ad displayed whenever someone runs a search query matching the advertiser’s criteria. Promotions and Analysis 5.1. Why is SEO so important?

SEO 246

SEO User-Generated Non-Profit Promotion 246

Hubspot Marketing

JULY 23, 2024

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment.

Promotion 132

Promotion User-Generated Advertisers Advertising 132

Jeff Bullas

MARCH 15, 2023

Apart from the 15-second video sharing option, we’re all excited about the new feature Instagram plans on releasing by the end of this year: targeted advertisements that show up on user’s photo feeds. Sharing special promotions or coupons is another way to get your followers involved in a contest and turn those leads into sales.

User-Generated 357

User-Generated Fashion Product Place 357

SMEI

JANUARY 25, 2023

This means that not only should you be mindful of the kinds of campaigns you create and promote, but also think critically about who your business partners with. Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal. After all, working with bad actors (i.e.,

Education 230

Education Energy Non-Profit Marketing 230

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. How it works: The feature includes fields like occasion selection, promotion type (e.g.,

Promotion 121

Promotion Advertisers Advertising Marketing Strategy 121

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

Advertising 117

Advertising Advertisers Promotion Marketers 117

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

Advertising 129

Advertising Advertisers Thought Leadership Copywriting 129

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Online advertising: Changes could disadvantage small businesses and publishers in the ad market. The big picture. Dig deeper: U.S. What’s next.

Advertising 121

Advertising Advertisers Promotion Product 121

Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. Promote diversity, equity, inclusion and belonging (DEIB). Support quality journalism.

Advertising 123

Advertising Advertisers Marketers Marketing 123

Calvyn Lee Blog

NOVEMBER 7, 2022

Our Sales Team recommends promoting eCommerce offers, especially particular shops, like Shopee and Lazada, since they are popular among Filipinos. Another vertical typical for an emerging market GEO is Utilities, which is also connected with mobile devices popularity, and namely – Android. Stats: traffic volumes, turnover growth.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 113

Health Millennials Transform Retail 113

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Jeff Bullas

MARCH 1, 2023

A typical scenario might look like this: Your company produces a viral marketing campaign with clever, humorous YouTube videos designed to subtly advertise your products or services. In 2010, Chitika (an online advertising network) conducted a study to determine where exit traffic ultimately ended up after leaving major social media sites.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertisers 211

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds. Why we care. Pinterest has 522 million monthly active users and 1.5

Shoppers 118

Shoppers User-Generated Price Promotion 118

Search Engine Land

FEBRUARY 16, 2024

Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 Sales on Amazon are rewarded, meaning you can use advertising to get those sales, unlike Google Ads. Amazon continues to invest in its advertising offerings, which include expanded targeting options with: Sponsored display audiences. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. In the same period, the proportion of new advertisers decreased 29%. mobile gaming app advertisers rose one-quarter of a percent, remaining more or less stable. The overall volume of U.S. The overall volume of U.S. Longer campaigns.

Advertisers 117

Advertisers Advertising Promotion B2C 117

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. Leading U.S.

Promotion 131

Promotion Price Advertisers Advertising 131