Jeff Bullas

MARCH 15, 2023

Nowadays, it has evolved into a massive social media platform with over a billion active users. Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day.

User-Generated 357

User-Generated Fashion Product Place 357

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.”

Advertisers 130

Advertisers Advertising User-Generated Price 130

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Jeff Bullas

FEBRUARY 9, 2023

With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. TLDR: Useviral is the best service for Instagram promotions, which our team has independently tested. What is an Instagram bot, and how do they work? Perfect, right?

User-Generated 308

User-Generated Management Price Promotion 308

Hubspot Marketing

OCTOBER 6, 2022

Why advertise on Facebook? billion users every day, Facebook offers a unique opportunity for marketers to augment their organic efforts. When building your advertisement, you can set parameters from demographics such as age, interests, behaviors, and more to increase the likelihood of clicks. With more than 2.9

Advertising 145

Advertising Advertisers User-Generated Management 145

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. Promotions and Analysis 5.1. Promote your website in the right ways 5.2. In contrast, paid search results are advertisements where an advertiser pays to have their ad displayed whenever someone runs a search query matching the advertiser’s criteria. Why do you need SEO?

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

FEBRUARY 2, 2024

Google needs to re-evaluate its approach to automation, according to some advertisers. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t resonate well with all advertisers. ” “Advertisers like to know where how their money is being spent.

Advertising 128

Advertising Advertisers User-Generated Management 128

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Jeff Bullas

JANUARY 3, 2023

Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. For instance, I am a vegan and love reading, talking, and promoting veganism. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertisers 105

Advertisers Advertising Gen Z Inbound Marketing 105

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. So is going after free Instagram followers worth it? Let’s find out!

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Even if the user is a total jerk.

Branding 129

Branding PR User-Generated Health 129

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertisers 97

Advertisers Advertising Law User-Generated 97

Hubspot Marketing

JULY 23, 2024

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback.

Promotion 132

Promotion User-Generated Advertisers Advertising 132

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. I can't do third-party advertising. I was looking for effective ways to promote content for our blog.

Promotion 126

Promotion eCommerce SEO Affiliate Marketing 126

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Jeff Bullas

MARCH 1, 2023

A typical scenario might look like this: Your company produces a viral marketing campaign with clever, humorous YouTube videos designed to subtly advertise your products or services. In less than one year, however, Twitter has increased to 190 million users (nearly doubling) while Facebook now has 600 million users (20% growth).

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertisers 211

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. TikTok users value authenticity above all else.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 117

Shoppers User-Generated Price Promotion 117

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hubspot Marketing

NOVEMBER 13, 2023

Focus on Targeted Advertising When you can’t afford an ineffective campaign, it's crucial to ensure that your advertising efforts are reaching the right audience. Instead of casting a wide net, focus on targeted advertising to maximize your budget. says Pam Bump, Content Growth Team Manager at HubSpot. “If

User-Generated 137

User-Generated Energy Promotion Advertisers 137

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Calvyn Lee Blog

NOVEMBER 30, 2023

According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year. Instagram’s Massive Revenue Despite Reels Losses In 2023 alone, Instagram is projected to generate over $50 billion in total revenue.

User-Generated 130

User-Generated Health Advertisers Advertising 130

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. In fact, there are about 4.9

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. In 2024, this has become even easier with generative AI. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 They want customers to continue buying. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Sprout Social

DECEMBER 15, 2022

A sponsored post is a piece of content used as an advertisement in any of the major social media networks to increase your brand exposure by targeting a specific audience. Sponsored posts look like native content on the social network, blending with organic content in the user’s feed. What are your objectives?

Promotion 145

Promotion Advertisers Advertising Social Media Marketing 145

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 113

Health Millennials Transform Retail 113

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

Advertising 129

Advertising Advertisers Thought Leadership Copywriting 129

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Linking to related content improves the user experience and helps search engines crawl your site. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

JANUARY 17, 2023

Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? A good advertorial doesn't clearly state that an advertiser made the post in the copy, but it also doesn't hide that fact. Write for value, not to promote. What is an advertorial? Advertorial Examples.

User-Generated 145

User-Generated Advertisers Advertising Promotion 145

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. I am trained with MarTech content.

Whitepaper 118

Whitepaper User-Generated eBook Analytics 118

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Precise audience targeting is a key benefit, in ways beyond advertising.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Marketing Insider Group

DECEMBER 6, 2022

On top of that, you have to raise awareness of your business and generate traffic within your local community. When your business’s website is user-friendly, informative, and engaging, it will improve your performance in search rankings, meaning your website will appear higher on search results pages. Create an SEO strategy.

User-Generated 144

User-Generated SEO Education Promotion 144