Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Consider a co-marketing campaign.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

AUGUST 22, 2018

There is no magic formula you can apply that leads to instant paid advertising success. This is because search, social, and display audiences don’t behave the same way, and identical ads, even if they promote the same offer, won’t work on all audiences. Creating and managing a successful pay-per-click (PPC) campaign is hard work.

Advertising 107

Advertising Advertisers Whitepaper Thought Leadership 107

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. White papers. White papers are among the best types of cornerstone content. 60% of responding #SEO experts find white papers ideal #content for earning links. SEO Click To Tweet.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. This is accomplished through inbound marketing strategies such as social media marketing, SEO, and SEM, in addition to PPC, paid social advertising, content syndication, remarketing, easy to navigate websites, and more.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. Balance your posts between promotional, educational, and conversational content.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. You need to share your offer, guarantee, promotion, etc.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. It’s time to put this misconception to rest.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Adobe Experience Cloud Blog

JULY 19, 2013

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Whitepapers, stats & reports, infographics. Is LinkedIn the right audience? .

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? What online and offine advertising campaigns are they running? Are there five white papers and just one ebook? Content Promotion. From engagement, you'll move right along to your competitor's content promotion strategy. Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. Pay Per Click Advertising (PPC). So perhaps Galileo should be called the “father of modern experimentation.”. Test the offer.

Whitepaper 117

Whitepaper Marketing Marketers Direct Marketing 117

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertising 80

Advertising Advertisers Whitepaper B2C 80

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Get face to face.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Search Engine Land

NOVEMBER 29, 2023

Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management. Document Ads allow advertisers to promote documents (e.g. white papers, infographics) in the LinkedIn feed. Why we care.

Whitepaper 104

Whitepaper Law Advertising Advertisers 104

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. It also includes any blogs and articles, white papers, or case studies you publish. What is content distribution? Social media channels.

Whitepaper 122

Whitepaper Key Performance Indicator Food Influencer Marketing 122

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Downloading an ebook or white paper. These are the contacts who you can send promotional content, news about product updates, early-bird specials to webinar and events, and more.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

Customer Journey 134

Customer Journey Customer Whitepaper Marketing 134

Tiecas

JULY 23, 2024

Pay-Per-Click (PPC) Advertising: Running targeted ads on platforms like Google and LinkedIn can be effective for standard industrial products and consumables. However, PPC may not always be the most efficient approach for custom-engineered systems. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

OCTOBER 21, 2020

Between defining your target audience, promoting your services, and getting the word out, it’s simple to understand why you’d be overwhelmed. Quick Takeaways : A marketing strategy helps you optimize your online assets and promote your company. Use free promotional tools and automation where applicable. Whitepapers or e-books.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

SocialPilot

MARCH 26, 2025

Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR 45

PR Whitepaper User-Generated Advertising 45

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. It reflects an occurrence.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Content Marketing Institute

NOVEMBER 17, 2017

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. Covelli Enterprises, which owns Panera restaurants in Ohio, takes Wi-Fi users to a landing page promoting an upcoming feature such as this one for Veterans Day. Yes, Gas Station TV is an innovative media company.

Whitepaper 111

Whitepaper Real Estate Entertainment Shipping 111

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. MOFU Webinars, case studies, whitepapers, comparison guides, and emails.

Transform 86

Transform Marketing Marketers Gen Z 86

Marketing Insider Group

JUNE 22, 2021

The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Source: Moz. Interviews.

Key Performance Indicator 145

Key Performance Indicator Whitepaper Promotion eBook 145

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertising 81

Advertising Advertisers Whitepaper User-Generated 81

Search Engine Land

APRIL 13, 2023

According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. The whitepaper. This information empowers advertisers to optimize their strategies across multiple channels.

Whitepaper 92

Whitepaper Retail User-Generated Advertising 92

SocialPilot

APRIL 23, 2025

Cost-effectiveness in comparison to traditional PR: Traditional PR requires higher media outreach and advertising investment. In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships. Use social media to promote events.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

MARCH 24, 2021

One secret the legends of advertising didn’t know was the power of employee-generated content. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Duct Tape Marketing

NOVEMBER 2, 2016

You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers.

Whitepaper 78

Whitepaper Social Media Marketing Price Promotion 78

Hootsuite

FEBRUARY 18, 2020

Lead ads on Facebook are basically promoted forms. This format on YouTube is designed to help advertisers drive a specific action—including generating leads. Learn more about YouTube advertising. It makes sense, for example, to ask for an email address to deliver a whitepaper. Whitepapers 26%. Facebook lead ads.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145