SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 116

Retail Advertisers Advertising Branding 116

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. Can retailers forget about it for now? ” The rise of retail media.

Retail 119

Retail Shoppers Advertisers Advertising 119

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. over 2024 to between $5.42

Retail 117

Retail Advertisers Advertising Price 117

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 116

Retail Manufacturing Marketing Marketers 116

Martech

MAY 12, 2025

Retailers across the U.S. Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? Fortunately, an advertising tactic exists to do just that and more.

Retail 102

Retail Affiliate Marketing Customer loyalty Advertisers 102

illumin

AUGUST 13, 2024

Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year.

Retail 105

Retail Advertisers Advertising Analytics 105

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% Retail media networks (up 15.6% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. This growth is notably lower than the 11.8%

Advertisers 115

Advertisers Advertising Retail Copywriting 115

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences. Are you getting the most from your stack?

Advertisers 119

Advertisers Advertising Retail Marketing 119

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers. Cross-promotion is key.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

illumin

MAY 15, 2025

Here are some tips to advertise effectively. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Advertisers 89

Advertisers Advertising Shoppers Retail 89

Practical eCommerce - Marketing

MAY 14, 2025

accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions. The post Charts: Retail Media Trends Worldwide appeared first on Practical Ecommerce.

Retail 60

Retail eCommerce Advertisers Advertising 60

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. If youre running advertising for a brand, you may have questions about RMNs. Table of Contents What is a retail media network? A retail media network is an advertising platform that runs within a stores website or app.

Retail 71

Retail Customer Shoppers Advertisers 71

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Gen Z 109

Gen Z Retail Food Millennials 109

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52

Retail Advertisers Advertising Branding 52

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. As a direct result, retail media started its meteoric rise. As a direct result, retail media started its meteoric rise. As digital marketing moves forward, retail media is emerging as an unexpected power player.

Retail 59

Retail Shipping Advertisers Advertising 59

Martech

OCTOBER 31, 2024

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . “We got really good at that,” he said.

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. Advertisers and publishers don’t truly have free choice. A positive outcome for the DOJ, as Tomlinson noted, could reshape the digital advertising landscape. However, the evidence suggests otherwise.

Retail 115

Retail Advertisers Advertising eCommerce 115

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. These factors push major ad platforms to prove their value and give advertisers more control.

Branding 124

Branding Advertisers Advertising Retail 124

Search Engine Land

SEPTEMBER 3, 2024

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. New bid strategy availabl e.

Advertisers 75

Advertisers Advertising Product Retail 75

Martech

APRIL 28, 2025

This ease of activation, combined with CTV’s targeting and measurement capabilities, make it the channel of choice in advertisers’ minds. Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%.

Video Marketing 96

Video Marketing Pharmaceutical Retail Advertisers 96

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Transform Shoppers Advertisers 52

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 124

Retail Transform Shoppers Advertisers 124

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%.

Retail 117

Retail Marketing Mix Marketing Marketers 117

Hubspot Marketing

APRIL 3, 2025

The UK's largest retail bank made the same mistake. To encourage saving, Nationwide, the UK's largest retail bank, advertised how "11.5 Rather than persuading Britsh people to save more, this advertisement encouraged them to save less. A new sign urging preservation was far more effective, more than halving the theft.

Retail 112

Retail Marketing Marketers Advertisers 112

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Advertisers also have the option to customize campaigns with predetermined parameters. Advantage+ shopping campaigns. Optimization.

Branding 109

Branding Fashion Retail User-Generated 109

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Martech

AUGUST 1, 2024

Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 Processing.

Retail 117

Retail User-Generated Price Advertising 117

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 122

Retail CMO Customer Journey Shoppers 122