Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

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Advertising Advertisers Marketing Mix Law 123

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertising 121

Advertising Advertisers Price Search Marketers 121

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. This could effectively eliminate competition in the search ads space. Dig deeper.

Advertising 121

Advertising Advertisers Law Search Marketers 121

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. Feed Labels will make life easier for advertisers managing campaigns in multiple countries. This tool reduces the workload, allowing advertisers to allocate their time to other important campaign tasks and priorities. What are Feed Labels?

Advertising 117

Advertising Advertisers Retail Product 117

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. What are MFA websites? What is Adalytics?

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Search Engine Land

FEBRUARY 16, 2024

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. Google sent emails to affected advertisers, notifying them of overcharges caused by the technical glitch, reports Ad Age. Google advised affected advertisers to contact their sales teams for more information. Why we care.

Advertising 112

Advertising Advertisers Search Marketers Marketing 112

Search Engine Land

FEBRUARY 28, 2024

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. ” “Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services.

Advertising 120

Advertising Advertisers Search Marketers Customer 120

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Business email address Subscribe Processing.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Search Engine Land has reached out to Microsoft for additional comment. Why we care.

Price 117

Price Advertising Advertisers Digital Marketing 117

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Advertising 128

Advertising Advertisers User-Generated Customer Acquisition 128

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 125

Advertising Advertisers Performance Marketing Search Marketers 125

Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP).

Advertising 114

Advertising Advertisers Communications Search Marketers 114

Search Engine Land

JULY 18, 2024

In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. Why wouldn’t they reserve that prime real estate for advertisers? ad inventory”).

Advertising 94

Advertising Advertisers Real Estate User-Generated 94

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Market share statistics. Justice Department.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Impacted markets. ” Get the daily newsletter search marketers rely on. Why we care.

Advertising 116

Advertising Advertisers Promotion Search Marketers 116

Search Engine Land

JULY 18, 2024

Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). Advertisers can create up to 20 brand lists. Brand exclusion can be applied to prevent ads from serving on branded search queries. How it works. Why we care. Key features.

Advertising 88

Advertising Advertisers Branding Search Marketers 88

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Aligning marketing and sales efforts. Marketing strategy.

Advertising 116

Advertising Advertisers Branding CRM 116

Search Engine Land

FEBRUARY 20, 2024

However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Get the daily newsletter search marketers rely on. X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake.

Advertising 112

Advertising Advertisers User-Generated Search Marketers 112

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Transform Analytics 123

Search Engine Land

JANUARY 23, 2024

Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. For example, sales reps don’t just sell advertising.

Advertising 110

Advertising Advertisers Communications Product 110

Search Engine Land

MAY 9, 2024

Some Meta advertisers received an alert yesterday when they opened their accounts. However, this alert was an error, Meta confirmed to Search Engine Land. Getting alerts about functionalities that advertisers rely on can be destabilizing. Concerns from advertisers. Get the daily newsletter search marketers rely on.

Advertising 99

Advertising Advertisers Search Marketers Branding 99

Search Engine Land

SEPTEMBER 10, 2024

Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data.

Advertising 90

Advertising Advertisers User-Generated Analytics 90

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. Get the daily newsletter search marketers rely on. The audience is not in-market Up to 95% of your B2B audience is consistently out of the market, per a LinkedIn B2B Marketing Institute report.

Advertising 123

Advertising Advertisers User-Generated Branding 123

Search Engine Land

JUNE 6, 2024

With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse). The long-term vision offered insights into the future of search, highlighting potential innovations and trends driven by Gemini. GML 2024 offered a preview of this future.

Advertising 96

Advertising Advertisers Transform User-Generated 96

Search Engine Land

JULY 19, 2024

To navigate this shift, marketers should concentrate on the mid-funnel stages of searches. It’s also key for marketers to address every stage of the buyer’s journey, from social media to paid advertising to brand interactions. Get the newsletter search marketers rely on. Processing. See terms.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Search Engine Land

JUNE 12, 2024

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what it used to be and what it’s known for.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. This is why, by 2002, the company had an 80% search market share.

Advertisers 126

Advertisers Advertising Price Search Marketers 126

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 126

Advertising Advertisers Retail eCommerce 126

Martech

MAY 17, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. This is why, by 2002, the company had an 80% search market share. The Justice Department claims it is because Google paid other companies to make its search engine the default setting.

Advertising 130

Advertising Advertisers Price Search Marketers 130

Search Engine Land

FEBRUARY 27, 2024

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. What is the Search Partner Network? Why we care. What is Adalytics?

Advertising 131

Advertising Advertisers Place Search Marketers 131

Search Engine Land

AUGUST 31, 2023

The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. Google Ads will notify advertisers impacted by the new policy. Help for advertisers. Why we care. What’s next?

Advertising 139

Advertising Advertisers Branding Search Marketers 139

Search Engine Land

JANUARY 29, 2024

The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. However, it’s important to know that because more advertisers want ad space, it might cost more and be competitive. Get the daily newsletter search marketers rely on.

Retail 133

Retail Advertisers Advertising Performance Marketing 133

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise.

Retail 122

Retail Advertising Advertisers eCommerce 122

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Price 122

Price Advertisers Advertising Law 122

Search Engine Land

JANUARY 4, 2024

If your marketing heavily depends on targeted advertising with third-party cookies, it’s time to reconsider your tactics. The final decision depends on resolving competition concerns from the UK’s Competition and Markets Authority. Get the daily newsletter search marketers rely on. Why we care.

SEO 138

SEO Advertising Advertisers Digital Marketing 138