Search Engine Land

JULY 19, 2024

To navigate this shift, marketers should concentrate on the mid-funnel stages of searches. It’s also key for marketers to address every stage of the buyer’s journey, from social media to paid advertising to brand interactions. Get the newsletter search marketers rely on. Processing. See terms.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. This is why, by 2002, the company had an 80% search market share.

Advertising 120

Advertising Advertisers Price Search Marketers 120

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Advertising 137

Advertising Advertisers Price Management 137

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 117

Advertising Advertisers Retail eCommerce 117

Martech

MARCH 11, 2025

Dig deeper: How to influence Google’s AI Overviews Advertiser concerns Industry experts express mixed feelings about ads in Googles conversational AI environments: Melissa Mackey, head of paid search at Compound Growth Marketing, finds AI Overview ads compelling because they can effectively answer user questions.

User-Generated 117

User-Generated Advertising Advertisers Price 117

Search Engine Land

JULY 31, 2024

Microsoft Advertising reports Microsoft also contains its own robust reporting section, where you can view premade reports or build your own. Get the newsletter search marketers rely on. Microsoft Advertising Editor Similarly to Google, you can also include metrics when downloading data into Microsoft Advertising Editor.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertising 114

Advertising Advertisers Price Search Marketers 114

Search Engine Land

SEPTEMBER 20, 2023

The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. ” Get the daily newsletter search marketers rely on. What are automatically created assets?

Advertising 142

Advertising Advertisers Search Marketers Branding 142

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. When it comes to generating traffic, you have two main options: paid search and organic search marketing.

Search Marketers 136

Search Marketers User-Generated SEO Advertising 136

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Price 113

Price Advertising Advertisers Law 113

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Advertising 121

Advertising Advertisers Price Search Marketers 121

Search Engine Land

SEPTEMBER 5, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. However, Microsoft Advertising Editor can now be used to update associations in bulk.

Advertising 122

Advertising Advertisers Marketing Marketers 122

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Retail 119

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. This could effectively eliminate competition in the search ads space. Dig deeper.

Advertising 121

Advertising Advertisers Law Search Marketers 121

Search Engine Land

MARCH 4, 2024

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. ” Get the daily newsletter search marketers rely on. PMax explained. Why we care.

Advertising 117

Advertising Advertisers User-Generated Search Marketers 117

Martech

OCTOBER 9, 2024

The DOJ’s proposals follow last month’s antitrust trial , where Google’s seemingly monopolistic practices in the $200 billion digital advertising industry were challenged. Online advertising: Changes could disadvantage small businesses and publishers in the ad market. The big picture. Dig deeper: U.S.

Advertising 121

Advertising Advertisers Promotion Product 121

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

Advertising 123

Advertising Advertisers Marketing Mix Law 123

Martech

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. It will take some time before the implications for digital advertising are clear. Decision comes after a 10-week trial last fall. Why we care. What’s next.

Law 121

Law Advertising Advertisers Marketing 121

Search Engine Land

AUGUST 13, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. If Google is broken up, it will undoubtedly impact all search marketers. billion in advertising in 2023. Google’s illegal search monopoly: Industry reactions, implications Why we care. Dig deeper.

Law 119

Law Advertising Advertisers SEO 119

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

Advertising 119

Advertising Advertisers Price Search Marketers 119

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 125

Advertising Advertisers Performance Marketing Search Marketers 125

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Google is betting big on AI to help advertisers create more effective campaigns while simplifying the creative and testing process.

Advertising 115

Advertising Advertisers Management Product 115

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Search Engine Land

SEPTEMBER 10, 2024

Check out the Google Ads Transparency Center The Google Ads Transparency Center is a free and easy-to-use tool that allows you to search for a company and see what ads it has been running. Only ads from verified advertisers are available in the Transparency Center.) Get the newsletter search marketers rely on. Processing.

Advertisers 90

Advertisers Advertising Search Marketers Customer 90

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. Feed Labels will make life easier for advertisers managing campaigns in multiple countries. This tool reduces the workload, allowing advertisers to allocate their time to other important campaign tasks and priorities. What are Feed Labels?

Advertising 117

Advertising Advertisers Retail Product 117

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. What are MFA websites? What is Adalytics?

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Martech

JANUARY 16, 2025

Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. By 2020, it had grown to over 10%.

Transform 125

Transform User-Generated CMO Marketing 125

Search Engine Land

FEBRUARY 16, 2024

Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. Google sent emails to affected advertisers, notifying them of overcharges caused by the technical glitch, reports Ad Age. Google advised affected advertisers to contact their sales teams for more information. Why we care.

Advertising 112

Advertising Advertisers Search Marketers Marketing 112

Search Engine Land

FEBRUARY 28, 2024

billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. ” “Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services.

Advertising 120

Advertising Advertisers Search Marketers Customer 120

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Advertising 120

Advertising Advertisers User-Generated Customer Acquisition 120

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Business email address Subscribe Processing.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Search Engine Land has reached out to Microsoft for additional comment. Why we care.

Price 117

Price Advertising Advertisers Digital Marketing 117

Search Engine Land

SEPTEMBER 20, 2024

This way, you’ll advertise not only on Bing but also on their network of search engines, including AOL, Yahoo, DuckDuckGo, and more. Microsoft Ads generally offers cheaper CPC (as it’s not as competitive as Google) and can be a great platform for B2B advertisers, given the strong LinkedIn data integration. Processing.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP).

Advertising 114

Advertising Advertisers Communications Search Marketers 114

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. So the search quality itself wasn’t as good.” Market share statistics. Justice Department.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Impacted markets. ” Get the daily newsletter search marketers rely on. Why we care.

Advertising 116

Advertising Advertisers Promotion Search Marketers 116

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. billion in advertising in 2023. Dig deeper: What the Google antitrust ruling could mean for advertisers Email: Business email address Sign me up! Android, Google’s operating system. Why we care. Processing.

Law 115

Law Advertising Advertisers SEO 115