Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

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Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing? It’s all made possible through local search marketing.

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Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Does CityGrid From Citysearch “Answer” The Local SEO Problem? Of that, $61.2

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Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

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Search Marketers Marketing Marketers Retail 115

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The user comments appeared in the search results for queries related to live TV shows.

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Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Search Marketers SEO Marketing Marketers 113

Search Engine Land

JULY 31, 2024

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. We’ll examine specific reports and metrics that provide actionable data for improving SEO performance. Processing.

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Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

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SEO Key Performance Indicator eCommerce Price 108

Search Engine Land

JULY 25, 2024

They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. Clients often judge SEO and paid search as independent channels. ad market saw a decline of 13%. prior to 2020.

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SEO Management Price Thought Leadership 108

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. Some free SEO advice for his new blog.

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Search Marketers SEO Marketing Marketers 116

Search Engine Land

JULY 18, 2024

AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. ad inventory”).

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Advertisers Advertising Real Estate User-Generated 94

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

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SEO User-Generated Energy Promotion 139

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? It’s marketing but in a nice, non-sales-focused way. What is SEO?

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SEO Content Marketing Entertainment PR 96

Search Engine Land

MARCH 24, 2023

Read all about it in Google Granted Patent For Panda Algorithm and dive deeper into Bill Slawski’s Google’s Panda Granted a Patent on Ranking Search Results and Is Ranking Search Results the Panda Patent? on SEO by the Sea. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

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Search Marketers PR Non-Profit SEO 106

Search Engine Land

FEBRUARY 8, 2024

There is too much misinformation about how SEO works. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. But where does SEO fall into this?

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SEO Branding Shoppers Advertisers 122

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. URL changes are not so simple for Google Search. Yoast SEO launches on Shopify. Danny Goodwin joins Search Engine Land. Leveraging Amazon search ads in a time of rapid change. Banned Advertisers Rises Just 8 Percent in 2012.

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Search Engine Land

OCTOBER 9, 2023

Whether you’re working in SEO , PPC or somewhere in between, salaries are always a contentious subject. There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. This can lead to huge under-valuing of marketers.

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Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2019: John Mueller, a Google webmaster trends analyst, spent a portion of his New Year’s break responding to concerns and questions around Google search-related issues. 2014: The B2B Marketer’s Guide to Baidu SEO by Harrison Jones.

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Search Marketers Marketing Marketers Manufacturing 104

Search Engine Land

FEBRUARY 25, 2023

AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” 2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords. Yahoo Search Updating: Weather Reports Go Away? Microsoft To Buy Health Search Engine Medstory Inc.

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Search Marketers Marketing Marketers Advertisers 107

Marketing Insider Group

OCTOBER 29, 2024

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. But why is SEO so crucial?

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SEO User-Generated Advertisers Advertising 102

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Yoast SEO 17.9 Google News performance report added to Google Search Console. 2021: Google Search Console started showing you how well your news site performed in Google News and the Google News App. consumers spent $204.5

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Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Apple extends Search Ads support to 46 more countries 2019: Apps marketers also got the ability to group multiple regions into one campaign.

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Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 18, 2024

Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities.

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Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Search has evolved and is about experience and relevancy.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Search Engine Land

OCTOBER 9, 2023

Digital advertising could be on the cusp of changing forever. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. If the DOJ wins the lawsuit, the digital advertising landscape will forever change.

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Advertisers Advertising Price Search Marketers 119

Search Engine Land

SEPTEMBER 6, 2023

This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. All of which can positively impact your SEO rankings. Establish authority.

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SEO Digital Marketing Health Social Media Marketing 133

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.”

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

MARCH 25, 2023

Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account.

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Search Marketers SEO Marketing Marketers 90

Search Engine Land

JULY 22, 2024

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Get the newsletter search marketers rely on. The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically. PPC and paid social.

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Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. SUBSCRIBE See terms.

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SEO User-Generated Shoppers Retail 126

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me.

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Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation. SUBSCRIBE See terms.

Search Marketers 100

Search Marketers Advertising Advertisers Marketing 100

Search Engine Land

JANUARY 22, 2024

It’s been a few months since the great SEO heist went viral online. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. As is the norm in the SEO world, some people cheered, and many jeered. In SEO, Google owns the ball.

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Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen. Inefficient processes.

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Education Search Marketers SEO Marketers 87

Search Engine Land

SEPTEMBER 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

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SEO User-Generated Analytics eCommerce 123

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Beyond SEO, it includes UX and UI for a comprehensive search experience.

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SEO User-Generated Law Global Marketing 110