Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Inclusive advertising: AI can help create more inclusive ad strategies such as analyzing customer challenges in car insurance.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Marketing Insider Group

OCTOBER 29, 2024

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. But why is SEO so crucial? According to Backlinko, only.44%

SEO 102

SEO User-Generated Advertising Advertisers 102

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO 114

SEO Law User-Generated Analytics 114

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. Optimize website content for international SEO and multiple languages. He revamped Titans website, optimizing it for international SEO and offering multilingual support to cater to non-English-speaking customers.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. Step 1: Identify Your SEO Competitors If you want to find competitors keywords, focus on SEO competitors.

SEO 102

SEO User-Generated Management Product 102

Search Engine Land

JULY 22, 2024

The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically. SEO Search engines have entered the shopping process. The links are not backlinks for SEO , but they can be crawled and help get your most important holiday tweaks found. PPC and paid social.

SEO 98

SEO Shipping Retail PR 98

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO 95

SEO Real Estate Key Performance Indicator Management 95

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to.

SEO 98

SEO Price Market Trends Digital Marketing 98

Jeff Bullas

FEBRUARY 20, 2023

Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. The art of SEO copywriting goes much deeper than meets the eye.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate 88

Real Estate SEO Price User-Generated 88

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 97

SEO Customer Real Estate User-Generated 97

Marketing Insider Group

FEBRUARY 17, 2025

Long-tail keywords are a secret weapon as you boost your SEO efforts. Why Are Long-Tail Keywords Important in SEO? SEO Benefits of Using Long-Tail Keywords Using long-tail keywords as part of your keyword strategy offers some advantages, helping you improve rankings, reach your audience, and maximize your marketing efforts.

SEO 101

SEO Transform User-Generated Advertising 101

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 92

SEO Affiliate Marketing Digital Marketing PR 92

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. By optimizing your user experience for conversions , you can increase your website sales without spending any additional money on advertising. . So, let’s get started!

Advertising 199

Advertising Advertisers Shipping Affiliate Marketing 199

Search Engine Land

SEPTEMBER 12, 2024

In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The

SEO 87

SEO Copywriting Digital Marketing Management 87

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 118

Food User-Generated Advertising Advertisers 118

Search Engine Land

OCTOBER 4, 2024

Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. A few days later, SEO professionals started seeing pages lose 10 or more positions in rankings. Google’s John Mueller stated in an SEO Office Hours on Jan. 10, 2017, it had a shockingly quiet impact.

SEO 90

SEO Promotion Advertising Advertisers 90

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. billion in advertising in 2023. Android, Google’s operating system. Why we care.

Law 119

Law Advertising Advertisers SEO 119

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Why Paid Media Matters for Brand Awareness Paid media advertising excels at introducing brands to audiences unfamiliar with their offerings.

Advertising 52

Advertising Advertisers Branding User-Generated 52

Martech

JULY 22, 2024

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. What do the numbers mean? position to the 2.5 position doesn’t say anything. Which words/phrases moved?

Key Performance Indicator 123

Key Performance Indicator Transform Analytics Manufacturing 123

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertising 94

Advertising Advertisers Price SEO 94

Buffer Marketing

JANUARY 7, 2025

Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. The platform analyzes your data across advertising platforms and forecasts how future campaigns will perform, helping you distribute your budget more effectively. " Pricing : Starts at $39/month to access AI features. Pricing : Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The tool addresses the often tedious and challenging task of manually optimizing content for SEO. The platform’s single integration simplifies managing multiple demand sources.

Retail 111

Retail CRM SEO Social Media Marketing 111

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

JULY 11, 2024

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

User-Generated 103

User-Generated Retail SEO Advertising 103

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider reach. You can also do the same with apps if your competitor has one.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Search Engine Land

AUGUST 13, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. How much it will impact your SEO and ad strategies will be the big question, but let’s not get ahead of ourselves just yet. billion in advertising in 2023. Android, Google’s operating system. Why we care.

Law 119

Law Advertising Advertisers SEO 119

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. This can include advertising copy, sales letters, email campaigns , and more. This article is an example of SEO copywriting! Let’s get to it.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. Also, featuring these articles on your website boosts SEO and provides authentic testimonials. SEO benefits: Fresh, relevant content has a positive impact on SERP rankings.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs.

Branding 104

Branding Customer loyalty SEO PR 104

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. Browser updates and data collection : Frequent Chrome updates ensure data collection aligns with Google’s search and ad models, contributing to targeted advertising and AI training.

SEO 109

SEO Advertising Advertisers Marketing 109

Martech

NOVEMBER 7, 2024

launched Jane, an AI specialist for content marketing and SEO. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions.

Education 117

Education SEO Advertising Advertisers 117

Buffer Marketing

FEBRUARY 6, 2025

In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. TikTok SEO 3. TikTok SEO TikTok has started to function more and more like a search engine.   Thankfully, TikTok’s SEO isn’t as advanced as Google’s yet. The TikTok algorithm 2.

SEO 106

SEO Real Estate User-Generated Promotion 106

SmartBrief - Marketing

NOVEMBER 13, 2024

Apart from social media efforts and paid advertisement, organic traffic is your best bet. Backlinks from trustworthy websites build up your SEO and improve your website ranking. These links are bad for user experience and SEO, so most editors and webmasters would like to get rid of them. Here’s where B2B link building comes in.

SEO 117

SEO Promotion Branding Advertising 117