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How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Optimize website content for international SEO and multiple languages.

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The Impact of Paid Media Advertising on Brand Awareness

Marketing Insider Group

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Precise audience targeting enhances relevance, ensuring messages resonate with those most likely to engage.

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AI-powered martech news and releases: October 24

Martech

It also includes built-in SEO tools, scheduling features, and a calendar view for published content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. Illuma partnered with PubMatic to offer advanced contextual recommendation capabilities to advertisers.

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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing. A lot of marketers find that AI analytics tools are tremendous time-savers. He suggests experimenting with attaching Icon to your paid advertising and seeing how well those ads run. Earlier this year , I spoke with Brent D.

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When your business doesn’t need SEO

Search Engine Land

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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The A to Z Guide to Advertising Your Small Business

Marketing Insider Group

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? Personalization in content marketing significantly increases consumer preference and business profitability.