Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 133

Digital Marketing Advertising Advertisers Shopper Market 133

Search Engine Land

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 95

Digital Marketing Advertising Advertisers Shopper Market 95

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. RMN revenue in 2022 was estimated at $37.5

Shoppers 98

Shoppers Retail Customer Journey Shopper Market 98

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.

Shoppers 134

Shoppers Retail Shopper Market Price 134

SmartBrief - Marketing

AUGUST 24, 2023

Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.

Retail 52

Retail Transform Shoppers Gen Z 52

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. BOX AD GOES HERE. Balancing risk and reach: The brand safety dilemma. Do you know where your clicks are coming from?

Shopper Market 109

Shopper Market Retail Shoppers B2C 109

ConsumerTalk

MARCH 8, 2024

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

Retail 59

Retail Marketing Strategy Advertising Advertisers 59