Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 115

User-Generated Gen Z Shoppers eCommerce 115

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Marketing Insider Group

JUNE 10, 2025

Paid media isn’t a magic wand, but it is one of the fastest ways to drive traffic, build brand recognition, and generate sales. Why You Need Paid Media for E-Commerce Online shoppers aren’t just browsing—they’re comparing. Just make sure your creative stands out as users scroll past birthdays, memes, and political rants.

Advertising 70

Advertising Advertisers Shoppers User-Generated 70

Hubspot Marketing

NOVEMBER 6, 2023

User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products.

User-Generated 127

User-Generated Shoppers Manufacturing Promotion 127

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram users will make at least one purchase through the platform in 2025. spend $200+), and 37.3%

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Personal Shopper recommends products and helps with search. Benioff said Agentforce has the lowest hallucination rate of any generative AI but did not say what that rate is. Processing.

Shoppers 118

Shoppers User-Generated New Technology Price 118

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Source: Rebrandly Rebrandly also lets you improve the user experience by redirecting traffic based on rules you specify, like location, language, and device. Source: Short.io

Price 112

Price User-Generated Analytics Shoppers 112

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 84

Retail Shoppers User-Generated Customer Journey 84

illumin

MARCH 27, 2025

Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio.

Shoppers 65

Shoppers User-Generated Retail Advertising 65

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. billion daily active users and has been around since the early 2000s.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. For users, Bluesky will be the space where algorithms dont dictate what they see, Romero said.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. But is AI something your brand should leverage in its next advertising campaign? First, let's examine the pros and cons of leveraging AI in advertising.

Advertising 129

Advertising Advertisers Food User-Generated 129

Martech

MAY 21, 2024

This experience helps guide users through complex purchase decisions based on additional information that the user volunteers. For instance, if the user is looking for a nearby storage facility, the engine can recommend a storage option with the right dimensions based on photos of the possessions that the user uploads.

Advertising 124

Advertising Advertisers User-Generated Retail 124

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. Interactive elements : Quiz.

Branding 95

Branding User-Generated Shoppers Fashion 95

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Check out How to Leverage User-Generated Content in Your Marketing Strategy to learn more about UGC. Lean into your mission. Image Source 5. Work with relevant creators and influencers.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. You can incorporate up to three questions into your quiz, making it an entertaining experience that users can engage with.

Advertising 121

Advertising Advertisers Product User-Generated 121

Hootsuite

APRIL 13, 2020

With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Search Engine Land

SEPTEMBER 21, 2023

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. What has Microsoft said?

Transform 109

Transform Advertising Advertisers Retail 109

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

Product 110

Product User-Generated eCommerce Shipping 110

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Hubspot Marketing

MARCH 11, 2025

If youre running advertising for a brand, you may have questions about RMNs. A retail media network is an advertising platform that runs within a stores website or app. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. How do I get involved in RMNs? How much should I spend?

Retail 70

Retail Customer Shoppers Advertising 70

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 62

Gen Z Millennials User-Generated Entertainment 62

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details.

Branding 52

Branding Shipping Transform Shoppers 52

Hubspot Marketing

DECEMBER 23, 2024

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

Transform 111

Transform User-Generated Marketers Marketing 111

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. HawkSEM, a social media marketing agency, claims advertisers can expect a good Facebook Ads campaign to yield ROI between 4x and 5x of spend. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z 80

Gen Z Social Media Marketing Transform Marketers 80

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

SocialPilot

JANUARY 27, 2025

A report found that 99% of shoppers read at least one online review before visiting a business. But why do people read customer reviews Shoppers want reassurance that they are making the right choice, especially when multiple options are available. This social proof often tips the scale in your favor.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Backlinko

MARCH 5, 2025

Lets take a glance: Serpstat Similarweb Primary Focus SEO and PPC competitor analysis Competitor intelligence and general market research Keyword Database 7 billion keywords 5 billion keywords Backlink Database 1.5 Discover where competitor ads direct users. trillion backlinks 3.6 trillion backlinks Whos It for?

SEO 98

SEO Market Research Finance Shoppers 98

Search Engine Land

MAY 22, 2024

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. The ‘control’ narrative felt like lip service, but a couple updates do speak to hearing advertisers’ concerns. Big advertisers, ok. Agencies, ok. But the small companies?

Advertising 94

Advertising Advertisers Shoppers User-Generated 94

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. As of early 2024, X has 429 million users worldwide. billion from ads.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. You still have to write for shoppers in a way that drives conversions. In 2024, this has become even easier with generative AI. Amazon’s reign as the king of ecommerce won’t end any time soon.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Customers.ai

DECEMBER 24, 2024

Dynamic Ad Creation What it does : Automatically generate ads personalized to user actions, like featuring products they browsed or abandoned. Showing users content that feels relevant to them increases click-through rates and drives more sales. A Trustpilot user shared, The AI takes the guesswork out of campaign setup.

eCommerce 72

eCommerce Price User-Generated CRM 72