Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Ready to dig deep?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? TikTok users span 150 countries worldwide.

Advertisers 145

Advertisers Advertising User-Generated Marketing 145

Hubspot Marketing

MAY 27, 2022

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Hubspot Marketing

NOVEMBER 4, 2024

Image Source HubSpot’s chatbot uses AI to help generate leads. Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Examples: Optimizely , Albert.ai

Analytics 122

Analytics Customer Journey CMO Marketing 122

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. How to advertise on Instagram. Lead generation.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

Advertisers 145

Advertisers Advertising Real Estate User-Generated 145

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. All the major social networks offer advertising options. billion monthly active users.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail 119

Direct Mail Marketing Marketers Email Marketing 119

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

Neil Patel

FEBRUARY 24, 2021

Banner advertising is everywhere. Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads. What Is Banner Advertising? Banner advertising consists of placing a designed ad on another website. What Makes an Advertising Banner Successful?

Advertisers 126

Advertisers Advertising Shipping Price 126

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

Advertisers 105

Advertisers Advertising Branding Market Research 105

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Hubspot Marketing

JANUARY 7, 2021

Here's why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. While these posts are designed to follow the format of familiar user updates, they're always labeled as “sponsored content” to ensure there's no misleading users or confusion.

User-Generated 145

User-Generated Advertisers Advertising Price 145

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. It offers unprecedented targeting precision, interactive formats, and instant feedback. Snapchat : Attracts younger users, known for fun, interactive ad experiences. Where Can You Run Social Media Ads?

Advertisers 97

Advertisers Advertising Gen Z Social Media Marketing 97

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Hootsuite

APRIL 2, 2025

You aren’t just saying the same thing over and over again, like an advertising format, Reynolds explains. In the hospitality industry, competition is fierce, and Reynolds shares that brand storytelling helps Hiltons content marketing efforts stand apart from the rest. Theres a natural capacity for travel around that activity.

Branding 69

Branding User-Generated Food Transform 69

Hubspot Marketing

APRIL 14, 2022

When you think of online advertising, what’s the first thing that pops into your mind? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. Quora users are 20% more likely to have authorized a business purchase.

Advertisers 134

Advertisers Advertising User-Generated Target Market 134

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

OCTOBER 25, 2024

Local packs are the top or featured results Google displays when users make a location-based query. When I was a local SEO specialist, I spent much of my time finding new business listing opportunities to build citations and generate backlinks for our local websites. Visits Merchant Circle is a general online listing site.

Real Estate 82

Real Estate SEO User-Generated Advertising 82

Customers.ai

NOVEMBER 18, 2024

Whether it’s syncing with Shopify data, connecting to your email marketing platform, or integrating with social media channels, seamless integration saves time and reduces headaches. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Look for apps that fit smoothly into your existing tech stack.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey.

Digital Marketing 140

Digital Marketing Customer loyalty User-Generated Marketing 140

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health 52

Health User-Generated Education Digital Marketing 52

Hootsuite

SEPTEMBER 17, 2020

Each search offers opportunities for you to get your brand in front of more users. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Google Ads is a paid online advertising platform offered by Google. How much you pay when a user clicks on your ad.

User-Generated 145

User-Generated Advertising Advertisers Whitepaper 145

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Tapping into this diverse market offers a lucrative opportunity for brands.

Product 141

Product eCommerce Millennials User-Generated 141

Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. In contrast, paid ads are advertising services you pay for on a specific platform. The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful. Present a video report.

Gen Z 145

Gen Z User-Generated Inbound Marketing Millennials 145

Marketing Insider Group

MAY 26, 2021

Content marketing is an essential growth strategy for new businesses. It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. Start by setting SMART goals, identifying your target audience, determining KPIs, and establishing a budget. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Immediate traffic generation for time-sensitive promotions or launches.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts.

B2C 141

B2C User-Generated Energy Promotion 141

Duct Tape Marketing

AUGUST 14, 2018

How to Use Advertising as a Lead Generation Tool written by John Jantsch read more at Duct Tape Marketing. Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past.

Advertising 65

Advertising Advertisers Direct Mail User-Generated 65

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. ” Utilize Multiple Targeting Options. How can you leverage it?

Marketing 140

Marketing Marketers Marketing Ethics User-Generated 140

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world.

User-Generated 117

User-Generated CRM Advertisers Advertising 117

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Affiliate marketing Dont have the budget for a big social media influencer partnership?

Influencer Marketing 71

Influencer Marketing Affiliate Marketing Marketing Marketers 71

Hubspot Marketing

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. It's not like social media where users come and find you. The answer is media buyers.

Shoppers 135

Shoppers User-Generated Health Advertising 135

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Before moving forward, let’s breakdown some of the lingo marketers use when it comes to social media leads.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Each can be carefully customized to target your demographic.

Advertising 126

Advertising Advertisers Price User-Generated 126

Hubspot Marketing

MAY 13, 2022

Digital marketing campaigns are the building blocks and actions within your digital marketing strategy that move you toward a specific end goal. For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145