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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

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How Dennis Publishing made first-party data core to its business transformation

Martech

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off.

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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Marketers need to be empowered by AI AI-driven marketing tools analyze vast amounts of data to identify key customer segments and tailor messages that resonate with each individual. Instead of being labor-intensive and time-consuming, AI transforms A/B/n testing into a continuous, dynamic process.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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Neuromarketing and Its Advantage in the Experience Economy

Adobe Experience Cloud Blog

Creative marketing and traditional marketing research can go a long way, but as competition intensifies, market share will go to those with the most advanced tools for gaining deeper, more accurate, and actionable insights into consumer desires and emotions.

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How publishers can implement a CDP to improve customer experience and support e-commerce

Martech

Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. Demands for deeper engagement. “We

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