Hubspot Marketing

SEPTEMBER 12, 2024

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. What is Point-of-Need advertising and why does it matter? Kieran and I have you covered.

Advertising 114

Advertising Advertisers Transform CMO 114

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. The Payoff Within two years, Titan Machinery had transformed its international sales strategy. Actionable Steps: Use global e-commerce platforms such as Amazon, Alibaba, and Shopify.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Businesses are making high-value decisions that impact their operations and profitability.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. A DSP with multichannel capabilities empowers agencies to execute comprehensive cross-channel advertising campaigns. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 115

Advertisers Advertising Non-Profit Real Estate 115

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertisers 105

Advertisers Advertising Transform CRM 105

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? Let’s explore the powerful forces driving its continuous transformation. In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. Why focus on vertical video?

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Murray highlighted the searcher has been transformed to deeper, more rich, engaging, conversations.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 117

Retail Transform Advertising Advertisers 117

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. You're promoting it. I'm going to go buy that.

Transform 73

Transform B2C Influencer Marketing Marketers 73

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The reportsuggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. Why we care.

Transform 117

Transform Advertising Advertisers Marketers 117

Marketing Insider Group

OCTOBER 9, 2024

Marketing and advertising are clear ways to increase revenue, but so is sales and focusing on customer experience. The Persistent Need for Marketing While many businesses are rethinking the CMO position, very few are interested in cutting marketing and advertising.

CMO 122

CMO Transform Advertisers Advertising 122

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 134

Transform Advertising Advertisers User-Generated 134

Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Each focus area below is crucial in creating campaigns and experiences that drive results.

Transform 120

Transform Marketers Marketing Customer loyalty 120

Martech

SEPTEMBER 9, 2024

Transforming the workforce. Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. Confronting risks head-on.

Transform 122

Transform Non-Profit Marketers Marketing 122

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 104

Gen Z Transform Health Entertainment 104

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Transform 108

Transform Shipping Communications Advertisers 108

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. Who should attend?

Transform 112

Transform Marketers Marketing Advertising 112

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. The unique aspect of Super Bowl advertising is that it’s not just about the game; it is an event in itself. Q: Has the Super Bowl always been this important to marketers?

Transform 112

Transform Price Entertainment Advertising 112

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 113

Health Millennials Transform Retail 113

Martech

FEBRUARY 13, 2025

The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up! Social: Customer service and support (14.6%). Sales: Pipeline optimization (12.9%).

Transform 138

Transform Copywriting Marketers Marketing 138

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. This warning serves as a reminder of the growing tensions between the tech industry and the news media, as they navigate the shifting landscape of digital content and advertising. In many cases, it is better than a “human voice” if that human is a lousy communicator.

Transform 145

Transform Copywriting Marketers Marketing 145

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. When asked about the value of MMM, Whittaker said it had transformed how we allocate marketing budgets and measure cross-channel impact. OCallaghan describes MMM as transformational.

Transform 101

Transform Customer Acquisition SEO Retail 101

Martech

AUGUST 12, 2024

Here’s a preview of what you’ll learn and how it can transform your business strategies. Effective advertisement yypes: Learn why ads tailored to consumer interests and behaviors are the most effective and how to create visually appealing, non-disruptive ads.

Branding 117

Branding Transform Communications Advertisers 117

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. ” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser. .” What it looks like.

Transform 99

Transform Health User-Generated Advertising 99

Martech

OCTOBER 21, 2024

Dig deeper: Data visualization: How to transform analytics data into actionable insights Marketing data In digital advertising, many organizations focus on setting up and monitoring campaigns, often outsourcing the entire process. But what happens if you switch agencies or decide to bring campaign management in-house?

Transform 125

Transform Analytics User-Generated Management 125

Martech

OCTOBER 2, 2024

But, many still struggle to transform this data into actionable insights. Improved return on ad spend (ROAS) on an advertising-specific campaign. Using predictive analytics to turn data into decisions Predictive analytics uses an organization’s customer and operational data to transform marketing strategies from reactive to proactive.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Analyzing paid media performance isn’t just a good idea; it’s essential.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Trade Press Services Newsletter

OCTOBER 4, 2023

These adjustments could be sending emails at a different time, changing the color of an advertisement or incorporating new messaging on a landing page. The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services. Schedule a meeting with one of our experts.

Transform 130

Transform Energy Marketers Marketing 130

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. But this growing reliance on automation could come with serious risks.

Transform 125

Transform User-Generated CMO Marketers 125

Search Engine Land

JULY 12, 2024

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus may change how shoppers discover and research products, potentially altering the customer journey and how it allows advertisers to target customers on Amazon ads. customers in its mobile app.

Transform 87

Transform Customer Shoppers Fashion 87

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step.

Transform 110

Transform User-Generated Manufacturing eCommerce 110

Search Engine Land

JULY 24, 2024

Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues. Why we care.

Transform 89

Transform Retail User-Generated Advertising 89