illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 130

Transform Advertising Advertisers User-Generated 130

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene.

Transform 118

Transform Non-Profit Marketing Marketers 118

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. If, as the AI experts state, we are building System 1 AI models, users risk making the same mistakes using AI as they might make in day-to-day decision-making.

Transform 121

Transform User-Generated CMO Marketing 121

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 110

Transform User-Generated Manufacturing eCommerce 110

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 113

Health Millennials Transform Retail 113

Martech

OCTOBER 21, 2024

In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. In one of these cases, the client eventually gained full admin control, including user management and severed ties with the old agency. Knowing which ads failed is valuable to avoid repeating costly mistakes.

Transform 121

Transform Analytics User-Generated Management 121

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. ” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser. .”

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Transform Health User-Generated Advertising 99

Marketing Insider Group

AUGUST 5, 2024

That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Analyzing paid media performance isn’t just a good idea; it’s essential.

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Transform Analytics Customer Acquisition User-Generated 128

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Pricing : Starts at $15/user/month. Paid plans start at $15/month.

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Price Thought Leadership Transform User-Generated 119

Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. was granted a user-friendly interface ( the initiation ), making it accessible for the humble masses to play and have fun. From zero to 100 million users in 8 weeks.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Search Engine Land

JULY 24, 2024

Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues. Why we care.

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Transform Retail User-Generated Advertising 89

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

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Influencer Marketing Key Performance Indicator Transform Marketing 125

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

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Gen Z Transform Millennials User-Generated 131

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. Spot Synergies Between Channels Aaron Whittaker is the vice president of demand generation at Thrive Internet Marketing. OCallaghan describes MMM as transformational. Watch out for poor segmentation.

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Transform Customer Acquisition SEO Retail 104

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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User-Generated Transform Gen Z Social Media Marketing 145

SocialPilot

JULY 12, 2024

Paid Social Media Analytics If you invest in paid social media advertising on social media platforms, this is one critical area you should not overlook. You can track the reach and engagement generated by influencer posts, measure the ROI and conversion rates, and identify the most impactful influencers for your brand.

Analytics 115

Analytics Transform User-Generated PR 115

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Businesses Grow

DECEMBER 8, 2022

But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. In 2023, marketing and the marketing profession will be transformed. Image courtesy Mars Dorian.

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Transform Copywriting Marketing Marketers 145

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

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Transform Manufacturing User-Generated Customer loyalty 240

Marketing Insider Group

FEBRUARY 17, 2025

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. These keywords align with specific user intent, attracting visitors ready to make a decision. Another benefit is how these phrases align with user intent.

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SEO Transform User-Generated Advertisers 102

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

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Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

SEPTEMBER 17, 2024

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. As we noted in our Twitter customer service guide, 60% of users expect brands to respond within an hour. Take the example of In the Style.

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Retail Shoppers User-Generated Customer Journey 118

Rock Content

MAY 24, 2024

Generative tools already appear in most marketing routines , filling a number of roles. Understanding Generative AI What is generative AI, and how does it work? As a type of artificial intelligence , generative AI is software that can create brand-new content from user inputs.

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Transform Finance Energy User-Generated 98

Martech

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. The end goal is to deliver rich, personalized marketing experiences that connect and convert.

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Transform Gen Z Customer Journey User-Generated 98

Digital Marketer

APRIL 30, 2024

Improve Social Media Engagement With over 5 billion users , social media provides an easy way to connect with your audience, build relationships, and promote your offerings. When users search for specific topics or products, well-tagged content is more likely to appear in search results, driving organic traffic to your website.

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. AI lends a hand of help here, too.

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Transform User-Generated Marketing Marketers 115

Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. Why does that matter for marketing?

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. It reached 20 million customers and generated R$2.27

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Transform User-Generated Promotion Advertising 61

Search Engine Land

AUGUST 17, 2023

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence.

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Transform User-Generated Market Trends Analytics 84

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Fitness Advertising Relies Heavily on Visuals. billion users worldwide.

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Advertising Advertisers Health User-Generated 141

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others.

Transform 90

Transform Marketing Marketers Gen Z 90

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

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User-Generated Gen Z Transform Promotion 123

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Target Market Advertising Advertisers Neuromarketing 121