Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity.

Video Marketing 126

Video Marketing Marketers Marketing Advertisers 126

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. They can help you produce and measure high-impact videos that convert.

B2C 113

B2C Video Marketing Market Trends Thought Leadership 113

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)?

Advertising 126

Advertising Advertisers Millennials Shoppers 126

Hubspot Marketing

SEPTEMBER 9, 2024

What can you do as a marketer? Consider starting a podcast for your audience or perhaps sponsoring or advertising on a podcast you know your audience already listens to. Both of these options will help you get your marketing message into millennials’ ears — literally and figuratively. Read The Ultimate Guide to Video Marketing.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Jeff Bullas

NOVEMBER 13, 2022

Video content can be repurposed on all owned, paid, and third-party distribution channels including the Metaverse. Animated Explainer Videos are doing wonders when it comes to video marketing in the real world, and by choosing the right animation style you can repurpose them in the metaverse as well.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Adobe Experience Cloud Blog

MARCH 15, 2019

Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though. Get Outside the Marketing Bubble. Give them something besides an ad by providing snappy educational content , funny GIFs, and other internet-only pieces that feel less like advertising and more like an authentic conversation.

Advertisers 134

Advertisers Advertising Thought Leadership Education 134

Search Engine Land

SEPTEMBER 19, 2024

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Businesses cite lack of time and cost as the top barriers to video marketing.

Shoppers 85

Shoppers Advertisers Advertising Video Marketing 85

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series aims to provide a practical overview of all the essential elements required for creating compelling video clips.

Video Marketing 96

Video Marketing Entertainment Education Advertising 96

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketers Marketing 94

SocialPilot

JULY 24, 2024

Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your video marketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

MAY 18, 2022

In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. We will cover: What are video ads?

Advertisers 112

Advertisers Advertising User-Generated Video Marketing 112

Martech

AUGUST 2, 2024

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Analysts were expecting Amazon to report online advertising sales of $13 billion. Nonetheless, analysts managed to be disappointed about it.

Advertisers 114

Advertisers Advertising Management Video Marketing 114

Martech

DECEMBER 11, 2024

Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. and European accounts arent seeing it.

Advertising 111

Advertising Advertisers Management Content Marketing 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Martech

NOVEMBER 18, 2024

Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. Dig deeper: How TikTok is transforming brand advertising Why we care. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 126

Transform Global Marketing Marketers Marketing 126

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Why we care. percent discount), item name, and a pre-filled final URL for the app.

Promotion 124

Promotion Advertising Advertisers Marketing Strategy 124

Martech

JUNE 4, 2024

Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. They are also including Netflix in its CTV network across 10 countries. What’s new. Canada, Brazil, Mexico, U.K.,

Advertisers 114

Advertisers Advertising Management Branding 114

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Search Engine Land

JANUARY 24, 2023

Rightfully so, since you don’t pay for a user until they watch 30 seconds of an ad (or, if the video is shorter in length, they complete or engage). I am convinced that vertical video is the most valuable impression on the web today. Vertical video is a must for any advertiser in 2023 due to the following three ad types: TikTok.

Market Trends 18

Market Trends Video Marketing User-Generated Marketers 18

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing 82

Video Marketing Marketers Marketing New Technology 82

Martech

APRIL 17, 2025

Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 market share. of advertising, down from 31.5%

Retail 71

Retail Advertisers Advertising Marketers 71

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketers Marketing Retail 87

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 78

Video Marketing Marketers Marketing eBook 78

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 77

Video Marketing Marketing Plan Marketers Marketing 77

Duct Tape Marketing

APRIL 10, 2015

Can Your Video Advertisement Reduce Everyone to Tears? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When you set out to create a video advertisement, you want its influence to span the globe. Remember Tears for Fears? Google’s “Dear Sophie” Ad Will Break You.

Advertising 75

Advertising Advertisers B2C Video Marketing 75

Hubspot Marketing

NOVEMBER 6, 2024

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content. Paid advertising. Paid Lead Generation 21.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Duct Tape Marketing

AUGUST 30, 2024

The growth strategy includes all of the communication and content designed to move people through the Marketing Hourglass stages. Certainly, it's advertising and all the things that create awareness. Content and Advertising: Use these tools to educate and engage potential customers.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketers Marketing 92

Hubspot Marketing

JULY 15, 2020

We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". This in itself can be a major challenge for video advertisers.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Digital Marketer

AUGUST 29, 2022

The post Why & How Machine Learning Took Over Paid Advertising appeared first on DigitalMarketer. For the algorithm to optimize, it needs to gather as many data points as possible.With a broader targeting strategy machine learning will enable you to discover pockets of viable traffic that you didn’t know existed.

Advertising 84

Advertising Advertisers Video Marketing Marketers 84

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

Advertisers 115

Advertisers Advertising Whitepaper Branding 115

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketers 57

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Brand Management 108

Brand Management User-Generated Marketers Marketing 108

Marketing Insider Group

MARCH 17, 2025

Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Whether its short-form content on TikTok and Instagram Reels or long-form educational videos on YouTube, people prefer visual content over text. However, paid advertising alone isnt enough.

User-Generated 59

User-Generated Influencer Marketing SEO Marketers 59

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Martech

JUNE 10, 2024

Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation For most, the channel mix means social advertising, search engine marketing, video marketing and account-based marketing.

Market Segmentation 97

Market Segmentation Advertisers Advertising Marketers 97