Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Search Advertising. Digital Advertising. Source: Digital Advertising – [link].

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

Advertising 100

Advertising Advertisers Whitepaper CRM 100

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 138

Whitepaper Thought Leadership Advertisers Advertising 138

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. White Papers. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

JULY 12, 2024

In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. As your community grows, you’ll also want to track conversion rates for different types of actions. Each action will represent a different ROI for your team, brand, or company.

Management 114

Management Whitepaper Promotion Health 114

Martech

NOVEMBER 9, 2022

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Whitepaper 128

Whitepaper Information Technology Retail Marketers 128

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content. 5 (G2), and 4.3/5

Thought Leadership 95

Thought Leadership Whitepaper User-Generated Price 95

Hubspot Marketing

MAY 9, 2023

Identify new channels for advertising [product] aside from [current platforms already in use]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 140

Whitepaper Transform Promotion Marketers 140

Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Natalie Bowman , Managing Director, Marketing and Advertising, Alaska Airlines. Once you find them, ads and messaging should still be to-the-point for a business audience.

Whitepaper 112

Whitepaper Digital Marketing Advertisers Advertising 112

Sprout Social

APRIL 25, 2022

With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 138

Whitepaper B2C User-Generated Marketers 138

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more. So far, more than 200,000 professionals have advanced their careers with HubSpot Academy.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Marketing Insider Group

DECEMBER 17, 2020

Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertising 80

Advertising Advertisers Whitepaper B2C 80

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Digital Marketing 106

Digital Marketing Advertising Advertisers Marketers 106

Search Engine Land

NOVEMBER 29, 2023

Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management. Document Ads allow advertisers to promote documents (e.g. white papers, infographics) in the LinkedIn feed. Website Actions.

Whitepaper 104

Whitepaper Law Advertisers Advertising 104

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Downloading an ebook or white paper. Great content will motivate them to sign up for your email list, download your white paper, or bookmark your blog to come back for more.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Neil Patel

JUNE 15, 2021

Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page). With 83 percent of marketers using social platforms to advertise, there are a lot of paid ads appearing on social. A/B test: Test everything.

Whitepaper 142

Whitepaper User-Generated Copywriting Advertising 142

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertising 81

Advertising Advertisers Whitepaper User-Generated 81

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? What online and offine advertising campaigns are they running? Are there five white papers and just one ebook? Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Do they post videos or webinars? Do they have a podcast? What about slide decks?

Whitepaper 145

Whitepaper eBook Price Promotion 145

SocialPilot

MARCH 26, 2025

Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR 45

PR Whitepaper User-Generated Advertisers 45

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Use the following platforms when advertising your webinar: Utilize email marketing to promote your event to leads and customers. that drove high engagement in the past.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Marketing Insider Group

FEBRUARY 27, 2024

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. Often, this includes resources such as articles, eBooks, and whitepapers. 1] “Thinking vs Feeling: The Psychology of Advertising.”

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

MAY 22, 2019

Sure, people have always advertised their wares, but the traditional approach followed a model we’ve come to know as push, or interruption, marketing. This content can also include lower-funnel pieces—whitepapers, webinars, and solution sheets—that explicitly discuss your products and services. And content is key to this shift.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As a bonus, UGC can be more cost-effective than traditional advertising. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Tiecas

JULY 23, 2024

Pay-Per-Click (PPC) Advertising: Running targeted ads on platforms like Google and LinkedIn can be effective for standard industrial products and consumables. Don’t be hung up on getting to the first page of search results (SERPs) and expect search volumes to be low for highly specialized terms.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Paid advertising is an integral part of many inbound marketing strategies.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. It reflects an occurrence.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Search Engine Land

APRIL 13, 2023

According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. The whitepaper. This information empowers advertisers to optimize their strategies across multiple channels.

Whitepaper 92

Whitepaper Retail User-Generated Advertisers 92

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

Customer Journey 132

Customer Journey Customer Whitepaper Marketers 132

Hootsuite

MARCH 16, 2023

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)? We’ll give you some answers below.

Whitepaper 145

Whitepaper Advertisers Advertising Manufacturing 145

Hootsuite

FEBRUARY 18, 2020

This format on YouTube is designed to help advertisers drive a specific action—including generating leads. Learn more about YouTube advertising. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Whitepapers 26%.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. SEO drives organic search traffic, but with AI changing how Google and other search engines distribute content, its worth thinking about paid advertising especially for TOFU content. Timing matters.

Transform 86

Transform Marketers Marketing Gen Z 86