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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Website traffic: Track the number of visitors to your site from social media using Google Analytics.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

These digital marketing tools can help you track relationships, streamline outreach, manage campaigns, and measure the impact of your collaborations. ShareASale: Simple affiliate marketing management Source: ShareASale Affiliate marketing is a great avenue for partnerships on a budget.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Neil Patel

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. This way, you can easily schedule content for multiple channels at once and monitor analytics from the platform as well.

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AI-powered martech releases and news: Feb. 15

Martech

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Today we have a tale of two surveys with very different messages.

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Influencers and User-Generated Content: Making The Customer Journey Smarter

Scoop.it!

In this article, we’ve compiled a list of what you’ll need to do when inserting influencer marketing and user-generated content into your company’s marketing strategy. That’s why you need to examine analytics and use AI tools to determine your audience’s buying habits and interests. How will you gather this content?

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

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