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Airbnb: Focusing on User-Generated Content Specialized articles are great for creating authority, but there’s another strategy that is perfect for brand awareness , engagement with the public and generating leads organically. We are talking, of course, about user-made content. But they went even further.
Through brand messaging, it’s possible to transmit values, inspire, and generate the desire to buy. That resource is part of a brand messaging strategy, and its role is, directly and succinctly, to generate an immediate idea about what the brand can offer to the public. We will talk more about this concept in this content.
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